Responsibilities

• Meets or exceeds weekly and monthly qualified lead goals.
• Helps local market achieve monthly sales goals; works with direct sales teams in lead development and public facing presentations (advertised or non-advertised).
• Cultivates new and maintains existing relationships with key senior and community influencers that culminate into lead generating events/activities and increase of name awareness for Alignment and its products.
• Sets-up and attends monthly events and activities through in-person visits, via telephone contact and through email, sources, plans.
• Events and activities include health fairs, presentations and or seminars at senior centers, food banks, churches, senior living facilities, various community organizations etc.
• Distributes approved marketing and event materials.
• Works with Corporate Marketing and Compliance Departments in the approval, development, and production of advertising materials and or invitations for events.
• Locates, plans, sets-up, attends and presents at Quarterly New Member Orientations and year-round Education events (as needed in a non-virtual event) in the local community.
• Educates the community on Alignment and its benefits, services and contracted providers and medical groups IPAs available to prospects.
• Promotes and increases name awareness and brand identity for Alignment and its products.

Requirements

• Minimum two (2) years of experience in grass roots marketing efforts generating leads at local in-person community events.
• Two years’ customer service experience.
• High School Diploma or GED.
• Bachelor's degree or four (4) years additional experience in lieu of education.
• Proficient user in MS office suite (Word, Excel and PowerPoint).
• Ability to communicate positively, professionally and effectively with others; provide leadership, teach and collaborate with others.
• Valid State driver’s license, car insurance, and registration.
• State Insurance license OR become licensed within 6 months of hire date.

Preferred

• 5+ years’ experience in Healthcare.
• Healthcare marketing experience.
• Related experience in the Medicare and Medi-Cal Managed Care industry.
• MBA