Responsibilities

• Outreach & Referral Relationship Development: Develop and maintain strong relationships with professional, healthcare and community referral sources to increase qualified referral and improve lead generation outcomes.
• Conduct consistent outreach activity, including cold calls, in-person visits, presentations, and structured follow-up communications.
• Act as liaison between assigned communities and professional referral sources, ensuring contacts are made in a focused and prioritized manner.
• Proactively identify and pursue community-based publicity and outreach opportunities that support referral and move-in activity.
• Actively participate in local groups, networking organizations, trade groups and professional associations.
• Event Planning: Support coordination of community-based outreach events, seminars, education programs and functions to increase brand awareness and referral development.
• Partner with community leadership to plan and execute events that align with occupancy, sales and move-in objectives.
• Represent Northbridge and assigned communities in a consistently professional manner.
• Documentation & Reporting: Maintain accurate and timely referral source and outreach documentation, including contact notes, communication, and follow-up plans using CRM.
• Maintain accurate and up-to-date database of professional, healthcare and community referral sources.

Requirements

• Minimum of 5 years of experience in community outreach, healthcare marketing, referral development, sales support, business development, or similar role.
• Must possess a valid drivers’ license and maintain reliable transportation.
• Must be able to travel frequently to assigned communities and referral sources within the designated territory.
• Requires the ability to communicate in English both orally and in writing.
• Ability to communicate effectively with residents, families, staff, community officials and the public.
• Must have compassion for and desire to work with the elderly.
• Ability to relate to the work with ill, disabled, elderly, emotionally upset, and, at times, hostile people within the community.
• Ability to work a flexible schedule, including occasional evenings and weekend based on business needs.
• Must meet all State health requirements.
• Must pass criminal background check.

Preferred

• Experience working in senior living, healthcare, home health, hospice, rehabilitation, or case management referral environments preferred.
• Associate’s degree or Bachelor’s degree preferred in Marketing, Communications, Business, Healthcare Administration, or related field. Relevant work experience may be considered in lieu of degree.

Benefits

• We are committed to fostering your well-being and professional development by offering an array of benefits tailored to support your growth and satisfaction.
• Competitive Salary: Compensation reflective of your expertise and dedication.
• Flexible Work Schedule: A work schedule that accommodates your personal commitments.
• Paid Leave: Enjoy generous allocations for holidays, vacation, and personal days, ensuring you have time to recharge.
• Health and Wellness Plans: Access comprehensive health insurance plans for you and your dependents, promoting overall well-being.
• Retirement Savings: Participate in a 401(k) plan with a company match to build financial security for the future.
• Professional Development: Continuous learning and advancement opportunities to enhance your skills and career trajectory.