Responsibilities

• Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
• Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
• Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
• Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy
• Partner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW journey
• Manage CRM lifecycle campaigns in HubSpot to onboard, activate, educate, and re-engage CHW customers
• Develop community initiatives that activate ambassadors through webinars, newsletters, events, and educational campaigns
• Partner with Communications on creative social media strategies that support community growth and engagement
• Co-create CHW-focused campaigns across acquisition, education, and activation, leveraging compelling community storytelling across social channels
• Align community initiatives, CRM lifecycle campaigns, and social media content to maximize CHW engagement and business impact

Requirements

• Minimum 3-4 years of experience in community management, influencer marketing, CRM, or growth marketing. Experience building community in music, entertainment, hospitality, or for national consumer brands like Starbucks is a plus.
• Strong understanding of influencer marketing, social media platforms, and community engagement strategies
• Hands-on experience with HubSpot, including CRM, lifecycle marketing, email marketing, and reporting
• Data-driven mindset, with the ability to translate insights into actionable recommendations
• Strong oral presentation and communication skills
• Super-agile, self-motivated, and capable of working remotely with limited oversight
• Passion for community health, impact, artificial intelligence, and digital marketing
• Share an ambition for building cultures, movements, and brands you can be passionate about
• Bachelor’s degree required in related fields

Preferred

• Familiarity with the tools we use: Slack, Google Workspace, Claude, Adobe, and Canva
• Familiarity with community health or social determinants of health (SDOH) landscape
• MBA or degree in Business, Advertising, or Marketing

Benefits

• A mission driven culture that values innovation, collaboration and growth
• Equity: participation in an early-stage company
• Fully Remote
• Unlimited PTO
• Comprehensive Health, dental, and vision insurance
• Health and Wellness Stipend
• Tech Stipend
• Co-working Stipend
• Education and professional development allowance ($1,500 annually)
• Home office setup stipend