Community Marketing Specialist | Healthcare | Citrus & Hernando Counties

Crystal River, FL (On-site)

$20/hr – $22/hrMid Level3+ years expFull time

Posted 11 days ago

Job Description

Responsibilities

  • Build and maintain relationships with referral partners — skilled nursing facilities, rehab centers, physician offices, and others — with ongoing presence, not one-time brochure drops.
  • Run and improve local digital advertising, including Meta, Facebook, and Instagram, keeping messaging consistent with our print, billboard, and TV creative.
  • Plan and help staff caregiver job fairs near each county office.
  • Invite happy clients and caregivers to share short stories about how they work together; prepare those for social media and print magazine editorials.
  • Draft posts, ad copy, and campaign updates; coordinate with our existing media and magazine vendors.
  • Know the local Citrus and Hernando markets; self-directed field schedule with clear weekly goals.
  • Light backup support for the office when needed.

Requirements

  • Proven relationship or community outreach experience- healthcare, senior services, or local B2B preferred
  • Go-getter who can open doors at SNF's, rehabs, and offices without daily hand-holding
  • PC & social media literate- comfortable on a computer, can work Meta and common social media platforms.
  • Detailed-oriented and organized, following through and keeping clean records of visits, follow-ups and campaigns.
  • Professional appearance for field visits and office
  • Clear writer with strong phone and in-person manners; upbeat, polite, low ego; fits a small fait-friendly, team-section office.
  • Not an entry-level "train me from zero" role. We provide brand direction and priorities; you bring the outreach craft and local drive.
  • Experience: - Relationship Marketing in the Healthcare ?: 3 years (Required) - B2B community outreach, healthcare senior-services ?: 2 years (Preferred) - Social Media Marketing: 3 years (Required) - Windows: 5 years (Required) - Facebook Advertising: 3 years (Required)
  • Education: * High school or equivalent (Required)
  • Language: * English (Required)

Preferred

  • B2B community outreach, healthcare senior-services ?: 2 years (Preferred)
  • Experience in social media marketing: 3 years (Preferred)

Benefits

  • Flexible schedule
  • Vision and dental coverage after 90- day probationary period
  • Commision and quartly bonus opportunities in addtion to the hourly rate.
  • Oppurtunity for growth and advancement
Granny NANNIES logo

Granny NANNIES

3.8 Glassdoor

Granny NANNIES is an American Licensing system specializing in assisting families with home care services for seniors. Headquartered in Longwood, Florida, the company through its network of independently owned and operated franchises help nearly 5,000 families across 9 states. Granny NANNIES is an alternative to nursing homes, referring private duty home care aides for a wide range of conditions that may affect daily life.Granny NANNIES only refers Certified Nursing Assistants (CNAs) and Home Health Aides (HHAs) to provide care for loved ones whose family is located in distant states, those who desire special personal care for their loved ones and those who are no longer able to care for themselves. Granny NANNIES matches clients with private duty caregivers to provide care services in the home, hospital, assisted living facility or nursing home.Professional caregivers are available 24 hours a day, seven days a week, or as needed. Granny NANNIES works in conjunction with Medicare and does not compete with Hospice services. Most private insurance and workers compensation are accepted.Granny NANNIES was founded in 1990 when Rob and Kirsten Hodgson needed senior home care for Rob’s aging grandmother, Esther Dowding, 87 at the time. Rob initially planned to hire a caregiver for Esther, but due to a lack of service, it fell through.They could not find competent, caring and affordable assistance that would allow Rob’s grandmother to stay in her Winter Park, Florida home. To avoid placing Esther in an assisted living facility, Rob and Kirsten moved from New Hampshire to take care of her.Based on their own personal experience and to fill the void of senior home healthcare services in Central Florida, Rob and Kirsten started Granny NANNIES of North America. In doing so, they discovered that their focus should be on more than just home nursing care, as there was a lack of services available for others struggling with daily tasks.

Founded in 1990
Longwood, Florida, USA
361 employees
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$20/hr – $22/hr

Taken straight from the job posting.

See all Granny NANNIES salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
8.1K
Monthly Google Ads Budget
$2.6K
Traffic Source Mix
Search
30.1%
Direct
47.3%
Referral
6.6%
Social
14.4%
Paid
1.4%

Headcount Trend

Current headcount: ~361