Responsibilities

• Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships)
• Cultivate, grow, and manage relationships with key NGO partners, e.g. Surfrider Foundation, Save the Waves, etc.
• Manage ambassador relationships for NA content, credibility and omni-channel pull-through including in-store wholesale events to drive revenue growth and sell-through
• Responsible for delivering a North American marketing strategy that focuses on Community, whilst guiding both CRM and Paid Digital channels too (these are run out of HQ currently)
• Responsible for working with channel partners on local market insight to help drive results.
• Responsible for delivering storytelling and content for NA audiences – translating UK content and assets and creating regional content when appropriate / needed.
• Responsible for leading local brand management – understanding brand perception, and helping to shape it as we grow the market.
• Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations
• Support wholesale growth while aligning wholesale and DTC efforts. Both channels should support each other.
• Help ensure content, assets, and all sales tools are cohesive and effective across all channels

Requirements

• 4+ years’ experience working in retail brands on community marketing channels.
• Willingness and ability to travel as a key part of the role, both within the US and internationally.
• Willingness to sometimes flex work across time zones to facilitate collaboration.
• You’ll be located in the US, ideally in one of the following states, although we are open to applications from outside of these states too: California, Washington, Oregon, Idaho, Utah, North East – Maryland to Maine, Texas, and Illinois.
• Passion, energy and aspiration in line with Finisterre values, products, brand and customers
• Thrives on positive change and able to manage self and others under pressure
• Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
• Knowledge of and adherence to all the company’s policies, procedures and BCorp certification standards
• You must have permission to work in the USA by the start of employment, no sponsorship available

Benefits

• 15 days paid time off (PTO) per year
• Employer contribution to healthcare
• A chance to join our 401k scheme
• A chance to grow and develop yourself along an exciting progression path while working with a fast-growing B Corp certified business with a great culture and an exciting purpose
• Opportunity to collaborate with a diverse community of people with a shared mission
• 60% product discount for personal and gift use
• Various discounts from our B Corp community
• Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development