Community Marketing Manager

Clearwater, FL (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive referral development for HomeWell Care Services by connecting with healthcare sources to generate qualified referrals.

  • Own referral generation and promote agency services to local providers.
  • Must-have: two years in healthcare sales/marketing (home care preferred).
  • Standout: in-person visits to 12–14 accounts daily with pre-planned routing.

Job Description

Responsibilities

  • Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
  • Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
  • Identify, research and pre-qualify prospective accounts
  • Travel locally within the agency’s territory, meeting with professional referral sources
  • Conduct in-person, face-to-face visits with a minimum of 12-14 accounts per day
  • Demonstrate value for the health care organizations being visited
  • Provide relevant post-meeting follow-up
  • Ensure any action steps are completed within the agreed upon timeframe
  • Represent the agency multiple times per week in-person, at seniors-focused networking meetings, community events and professional organizations
  • Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials
HomeWell Care Services logo

HomeWell Care Services

Home care is never a one-size-fits-all solution. That’s why HomeWell provides a holistic approach, resulting in a personalized experience based on individual needs. You get the qualified, professional assistance needed, along with compassion, and peace of mind—ensuring a comfortable life at home, right where you belong.

Founded in 2002
Burkburnett, Texas, USA
681 employees (20 in marketing)

Traffic Signals

Monthly Visitors
42.2K
Monthly Google Ads Budget
$29.8K
Traffic Source Mix
Search
51.9%
Direct
42.4%
Referral
4.4%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~680

Marketing Team

Marketing Team Size
16 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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