Community Marketing Liaison

North Andover, MA (On-site)

$80K/yr – $120K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own local referral growth for senior care within the MA North Shore area by building trust with hospitals, SNFs, home health agencies, and care managers, and by coordinating onboarding with care teams.

  • Community & Referral Development: Build and sustain a robust network of key referral sources to drive steady referrals.
  • Territory & Networking: Maintain visibility in targeted regions and attend events to expand the network.
  • Sales & Operations Alignment: Collaborate with care coordination to onboard new clients and report progress to leadership.

Job Description

Responsibilities

  • Community Representation: Exemplify Kind Senior Care’s mission and values at all times, serving as an ambassador for our brand.
  • Relationship Building: Identify, establish, and maintain strong connections with key referral sources such as skilled nursing facilities, hospitals, assisted and independent living communities, home health agencies, hospice providers, and geriatric care managers.
  • Sales & Growth: Develop and execute a strategic plan to meet and exceed quarterly growth targets.
  • Sales & Growth: Conduct meetings, presentations, and follow-ups to introduce our services and secure referrals.
  • Collaborative Coordination: Work closely with our care coordination teams to facilitate a seamless onboarding process for new clients, reinforcing a reputation for exceptional care.
  • Territory Management: Maintain regular outreach and visibility within the North Shore, Boston North, and Merrimack Valley regions.
  • Territory Management: Attend networking events, professional conferences, and community gatherings to expand our referral network.
  • Reporting & Analysis: Track performance metrics, maintain comprehensive records of sales activities, and report progress to leadership to inform strategic decisions.

Requirements

  • Experience: 3-5 years in outside sales, business development, or community relations (healthcare or senior care experience strongly preferred).
  • Education: Bachelor’s degree in business, marketing, or a related field (or equivalent professional experience).
  • Communication Skills: Excellent presentation, negotiation, and interpersonal skills, with the ability to instill confidence and build trust.
  • Values-Driven: Proven integrity and empathy, reflecting our commitment to providing high-quality, compassionate care.
  • Organization & Self-Motivation: A proactive individual with excellent territory management skills and the drive to work independently in a fast-paced environment.
  • Travel: Must hold a valid driver’s license and have reliable transportation for travel throughout the designated territory.

Preferred

Benefits

  • Competitive Compensation: $80k to $120k (includes base salary + uncapped bonus potential)
  • 401k with company match
  • Mileage reimbursement
  • Professional Growth: Become part of a growing organization that places a high value on development and advancement.
  • Supportive Culture: Work alongside a caring team devoted to delivering top-tier care to our senior clients.
  • Meaningful Impact: Your success directly shapes the well-being of seniors in your community and advances our broader goal to be New England’s best private care provider.
Kind Senior Care logo

Kind Senior Care

Kind provides non-medical home care services to people who need assistance to live independently in their own home. Our amazing caregivers are trained, bonded, and insured, and we only hire those who we would want to care for our own family.

Founded in 2019
North Andover, Massachusetts, USA
15 employees

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
50.1%
Direct
31.7%
Referral
4.9%
Social
12.1%
Paid
1.1%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Roles Posted (Last 30 Days)
1