Responsibilities

• The Community Marketing Director is responsible for leading and overseeing marketing, admissions, census development, and resident experience initiatives for an assigned personal care home community.
• This leadership role is responsible for developing and executing community marketing strategies, managing referral relationships, overseeing the admissions process, supporting community outreach efforts, and ensuring a consistent, high-quality experience for prospective residents, residents, and families.
• The Regional Director of Sales and Marketing is responsible for driving occupancy growth, admissions performance, referral development, resident satisfaction, and brand awareness across assigned communities.
• Develop and execute strategic sales, marketing, and census growth plans to achieve occupancy, revenue, and community engagement goals.
• Manage the full sales cycle, including lead generation, inquiry management, tours, assessments, deposit collection, move-in coordination, and post move-in follow-up.
• Monitor and analyze occupancy trends, conversion metrics, referral sources, waitlists, and competitor activity to identify growth opportunities and improve performance.
• Establish and maintain strong referral relationships with healthcare providers, hospitals, rehabilitation facilities, physicians, social workers, discharge planners, senior centers, and community organizations.
• Conduct outreach initiatives, networking activities, educational presentations, community events, and other marketing efforts to increase visibility and referral development.
• Collaborate with Executive Directors and operational leadership to develop and implement census recovery, stabilization, and growth strategies.
• Oversee admissions processes to ensure timely inquiry response, assessment completion, move-in readiness, regulatory compliance, and a positive resident-centered experience.

Requirements

• Strong leadership and team management skills
• Excellent communication, presentation, and relationship-building abilities
• Strong sales, marketing, and customer service skills
• Ability to develop and maintain professional referral relationships
• Strong organizational and project management abilities
• Ability to analyze occupancy and marketing data to support decision-making
• Ability to manage multiple priorities simultaneously
• High level of professionalism, discretion, and confidentiality
• Strong conflict resolution and problem-solving skills
• Proficiency in Microsoft Office, CRM systems, email platforms, and reporting tools

Preferred

• Knowledge of digital marketing strategies and analytics
• Experience with community outreach events and educational presentations

Benefits

• Competitive Salary
• Comprehensive Medical, Dental & Vision Benefits
• Employer-Paid Life Insurance for Full-Time Employees
• 401(k) Retirement Plan
• Generous PTO & Paid Holidays
• Career Development & Advancement Opportunities
• Supportive Team Environment
• Meaningful Work Serving Seniors and Families