Responsibilities

• Develop the overarching community strategy for Cosori and Levoit across Reddit, TikTok, Instagram, Facebook Groups, YouTube, and emerging channels.
• Build scalable community programs (advocacy, ambassador, UGC contributor pipelines, feedback forums, beta testing groups, etc.).
• Identify gaps and opportunities in community presence and create roadmaps to expand reach and participation.
• Establish community policies, engagement guidelines, escalation flows, and consistent voice/tone frameworks.
• Partner with the Community Specialist to ensure daily operations align with the overarching strategy.
• Evaluate emerging cultural, category, and platform-specific trends surfaced through social listening to determine relevance and strategic application for the brands.
• Prioritize which trends, consumer behaviors, or community tensions should influence content planning, community programs, and brand positioning.
• Initiate and lead Cosori and Levoit’s presence on Reddit, both through organic community participation and developing brand-owned spaces (if applicable).
• Build and maintain relationships with Reddit mods, top contributors, and key subreddits related to cooking, appliances, home, wellness, and lifestyle.
• Identify strategic moments for AMAs, product seeding, education threads, and organic advocacy.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 5-8 years of experience in community management, social media, audience development, or digital community strategy.
• Strong experience managing or building activity on Reddit.
• Proven track record developing UGC or community‑driven programs for consumer brands.
• Strong understanding of social listening, content pipelines, and digital community behaviors.
• Excellent communication, relationship-building, and cross-functional collaboration skills.
• Location: On-site, office-based role in Tustin, CA.

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA