Responsibilities

• Schedule, upload and monitor all posts across all social media platforms while ensuring they meet the necessary social requirements.
• Create and implement detailed social posting calendars, including campaign planning, content descriptions and posting copy
• Responsible for building an audience within platform, planning and developing shareable content, participating and building relationships directly with fans and influencers, keeping the community engaged, and providing ongoing metrics tracking and optimization recommendations.
• Work with Genesis brand team as well as across disciplines to ensure a holistic, connected brand focus.
• Create and maintain the brands community management guidelines.
• Author and annually revise the brands social engagement strategy.
• Actively engage with all fans and engagers.
• Moderate tagged photos, owner groups and fan pages.
• Identify UGC opportunities and secure permissions.
• Answer product and brand questions.

Requirements

• Bachelors Degree in related field or equivalent professional experience
• 2+ years in community and social media management.
• Demonstrated experience of using social media in personal or professional setting.
• Experience with social media tools such as Sprinklr and NetBase huge plus.
• Agency experience in luxury, automotive or media outlet/publication.
• Proficiency with key social platforms including Facebook, Twitter, LinkedIn, YouTube, Instagram and Snapchat with a solid understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities.
• Deep understanding of all aspects of social media including paid and organic units and how they work
• Must have pulse of our brand, as well as our social media target audience for each program and ensure our social communications speak to them while still staying true to our brand and products
• Ability to uncover powerful insights that drive ideas (big and small) by understanding the entire brand context.
• Exceptional interpersonal and written/verbal communications skills

Benefits

• Benefits
• Discounted Medical, Dental and Vision Premiums
• 401k program with Company match
• Training, Development, and continuous Education programs
• Flexibility to work remotely when necessary
• Access to our Internal DE&I Council which includes guest speakers and other resources
• Charity & Volunteer opportunities
• Social events
• Fun, fast-paced, growing & collaborative Agency environment
• Full-time Barista & café on-site