Responsibilities

• Own the end-to-end publishing process across TikTok, Instagram, Threads, Facebook, YouTube and X, ensuring content is optimized for each platform and published accurately and on time.
• Monitor and manage inbound community interactions across comments, mentions, tagged posts and DMs, delivering timely, on-brand engagement while escalating customer care issues as needed.
• Develop and execute proactive community engagement strategies that foster meaningful relationships with creators, fans and cultural communities, identifying opportunities for brands to authentically join conversations beyond their owned channels.
• Manage social publishing and reporting workflows within Sprinklr and Dash, including ongoing scheduling, tagging, and reporting across multiple accounts.
• Partner with strategy, creative and creator teams to transform audience insights, platform behaviors and cultural trends into social-first content ideas and creative opportunities.
• Stay immersed in platform trends, creator communities and cultural conversations to identify timely opportunities for reactive content, brand participation and editorial planning.
• Ensure all creative reflects platform best practices, aligns with channel strategy and is optimized for how people consume content across each social platform.
• Translate owned performance data, community feedback and social listening into strategic recommendations that improve future content and channel approaches.
• Maintain reporting dashboards and contribute to weekly, monthly and campaign-level performance recaps, clearly communicating learnings and next steps to internal teams and clients.
• Track platform updates, emerging features and evolving best practices, identifying opportunities to improve content performance and community growth.

Requirements

• 3-5+ years of experience managing brand social and community channels.
• Strong platform fluency across TikTok, Meta, YouTube, Reddit and emerging platforms.
• Experience using publishing and listening platforms such as Sprinklr, Sprout and Dash.
• Strong copywriting skills and a history of engaging in trending conversations on behalf of brands.
• Excellent project management and organization skills.
• Comfortable managing multiple brand tones and projects simultaneously.
• Ability to work independently and collaboratively in a fast-paced environment