Responsibilities

• Own day-to-day community management across all social channels for Señorita, Rythm, and Rythm Beverage, including Instagram, Facebook, TikTok, Reddit, and YouTube
• Monitor, respond to, and engage with comments, DMs, mentions, and tags in a brand-appropriate voice and tone for each brand distinctly
• Develop and maintain community management guidelines and response playbooks for each brand
• Identify and escalate emerging trends, consumer sentiment shifts, and potential issues to the broader social team
• Collaborate with the social media, paid, and creative teams to surface UGC opportunities and community content worth amplifying
• Build and nurture relationships with brand advocates, superfans, and micro-community leaders
• Conduct regular social listening and competitive audits to stay ahead of the conversation
• Establish community KPIs and produce regular reports tracking engagement, sentiment, and growth
• Partner with compliance to ensure all content meets regulatory requirements
• Support Influencer and Affiliate Manager with brand partnership activations as they intersect with community channels

Requirements

• 1-3+ years’ experience in social media management, preferably for a consumer brand in beverage, wellness, cannabis, or lifestyle brands
• Fluent in social tools, such as Sprout Social, Meta Business Manager, or similar.
• Bonus points for expertise with AI tools.
• You can write engaging copy, that feels native to each platform and authentic to each brand's distinct personality
• You can organize, prioritize, and manage multiple projects under strict deadlines, with a variety of opinionated stakeholders across the organization, and across multiple brands.
• You love a fast pace and don’t mind the frequent pivots. Cannabis is highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work.
• You're deeply tuned into culture. Social trends, pop culture, memes, and the conversations happening in wellness and lifestyle spaces
• You have a good sense of humor. You’re someone who knows how to leverage humor to grow brand love.
• You understand cannabis culture – and know the cannabis brands that are showing up in social media authentically and the ones who are trying a little too hard.
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

Preferred

• Bonus points for expertise with AI tools.

Notes