Community Manager

New York City, NY (Hybrid)

$80K/yr – $95K/yrMid Level

Posted 4 weeks ago

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Job Summary

Own real time social listening and trend activation on TikTok and Instagram, turning culture moments into engagement while managing risk and amplification through UGC and influencer posts.

  • Content Surfacing and Trend Activation: comment on trends, identify real time moments, and flag opportunities for brand participation.
  • Channel Collaboration: work with the social creative team to reshare approved UGC across TikTok and Instagram to amplify reach.
  • Risk and Voice Management: monitor sentiment and escalate issues quickly to protect brand safety.

Job Description

Responsibilities

  • Actively comment on trending content across social platforms, with a strong focus on TikTok
  • Conduct daily searches for brand-related content and keywords to spot engagement opportunities, including active campaigns
  • Monitor and engage with user-generated content (UGC) and influencer posts
  • Reshare relevant TikTok content to amplify reach and community involvement
  • Adjust keyword searches in line with ongoing marketing campaigns or brand sponsorships
  • Take part in daily content sweeps to identify and flag real-time moments for brand engagement
  • Work closely with the social creative team to reshare approved UGC on Instagram Stories
  • Jump on viral trends and conversations to keep the brand culturally relevant and top-of-mind
  • Monitor social channels for potential issues, including negative sentiment or emerging risks
  • Flag and escalate any concerning comments or content to the appropriate internal teams promptly

Requirements

  • A genuine passion for social media, with a deep understanding of TikTok and Instagram trends, culture, and tone of voice
  • Proven experience in community management, ideally within a fast-paced agency environment
  • Strong copywriting and storytelling skills, with the ability to craft engaging, real-time copy that resonates with diverse audiences
  • Confident communicator with excellent attention to detail and a flair for writing with personality
  • Comfortable juggling multiple client voices and adapting tone accordingly across platforms

Preferred

  • Experience with TikTok and Instagram trends
  • Strong writing with personality
  • Experience engaging with trending topics and culture beyond own channels

Benefits

  • Competitive salary reflective of your experience and aligned with our internal salary bands.
  • ‍️Flexible Hybrid working. We work 3 days in the office and 2 from home
  • Enjoy 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
  • Birthday Day off – an extra day to celebrate your big day
  • Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
  • Private Healthcare cover, Tech scheme + more
  • Coolr weekly socials - we get together every week to connect as a team
  • A competitive, benchmarked salary ranging from $80,000 to $95,000, based on your experience and level.
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Coolr

Coolr is an award-winning social media and influencer marketing agency, with offices in London. Voted Best Large Agency - Global Social Media Awards 2024, Social Media Agency of The Year - UK Agency Awards 2024, and Digital Agency of The Year in EMEA at the Sabre Awards 2025.

Founded in 2016
London, England, GBR
152 employees (79 in marketing)