Responsibilities

• Mine, prioritize, and translate platform, audience, and cultural (PAC) signals to determine brand action on emerging trends and subcultures.
• Own and execute real-time response strategy, independently determining if, when, and how the brand engages with breaking news and cultural moments.
• Monitor and analyze consumer conversations to identify patterns and inform creative optimization.
• Use research and data tools to synthesize consumer insights and translate them into actionable creative direction.
• Analyze in-market creative performance and recommend real-time optimizations to internal and external partners.
• Maintain platform hygiene and brand reputation through tactical sentiment monitoring, content moderation, and issue escalation.

Requirements

• An undergraduate degree in Marketing, Communications, Advertising, Digital Media, or a related field.
• Professional experience in social media strategy, creative strategy, or digital marketing within a fast-paced agency or brand environment.
• Expertise in social platform algorithms, trend identification, and social-first creative development (TikTok, Instagram, YouTube).
• Proven ability to partner with video editors and creators to quickly refine social content based on real-time performance data.
• Demonstrated experience making autonomous, high-stakes editorial judgments on brand voice and public-facing communications.

Benefits

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!