Responsibilities

• Develop and execute end-to-end community and local marketing campaigns
• Create and manage content that supports campaigns and event initiatives
• Lead creative strategy and execution for new builds, grand openings, and local events
• Lead the creative strategy, development, and execution of engaging financial education and literacy workshop materials, ensuring alignment with organizational goals and audience needs
• Strategically integrate and optimize educational content across all marketing channels to deliver a consistent brand experience, drive measurable impact, and enhance financial literacy outreach and engagement
• Collaborate with cross-functional teams to ensure campaign and content alignment
• Oversee agency and vendor relationships for campaign and content development
• Drive measurable performance through data-driven marketing tactics
• Ensure compliance and controls across all campaign materials and channels
• Optimize campaign content and direct response tactics to improve results and efficiency

Requirements

• 10 plus years of experience in marketing strategy, campaign development, or content creation
• 5 plus years of leadership experience managing high-performing teams
• Expertise in developing and executing creative content for digital, print, and event channels
• Experience managing agency and vendor relationships
• Strong skills in strategic planning, multi-tasking, and prioritization
• Knowledge of database marketing, segmentation, testing, and measurement
• Ability to execute marketing projects and content with precision and attention to detail
• Excellent written and oral communication skills
• Bachelor’s degree in Marketing, Business, or related field
• High energy, solutions-oriented approach to managing multiple initiatives

Preferred

• Experience in financial services marketing, including debit or credit products
• Agency-side marketing experience
• Content development and copywriting skills
• Experience with local market activation and event marketing
• Familiarity with compliance and regulatory requirements in financial services
• Creative and innovative mindset focused on continuous improvement

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• Additional details about total compensation and benefits will be provided during the hiring process.