Community Liaison/Senior Home Care Marketer

The Villages, FL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive referral growth for a HomeWell-style agency by building relationships with senior-care sources and executing a high-velocity field sales plan.

  • Own daily field visits to referral sources with 8+ meetings to demonstrate value.
  • Must-have: Proven sales and negotiation skills with track record of meeting goals.
  • Standout: Regular CRM updates and weekly reporting tied to sales goals.

Job Description

Responsibilities

  • Promote agency services to generate referrals and create a recognized presence in the community.
  • Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations.
  • Identify, research, and pre-qualify prospective referral sources to target high-value accounts.
  • Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting.
  • Follow up with referral sources promptly after visits, completing agreed-upon actions within the specified timeframes.
  • Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships.
  • Act as a knowledgeable resource for referral sources, showcasing the agency’s expertise in home care and related services.
  • Pre-plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed.
  • Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals.
  • Meet monthly, quarterly and/or annual sales goals and quotas.

Requirements

  • Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
  • Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
  • Strong analytical and problem-solving abilities.
  • Excellent follow-up, planning, and organizational skills.
  • Professional demeanor and appearance, with the ability to present a positive and credible business image.
  • Proficient in Microsoft Office Suite and CRM systems or related software.
  • A reliable means of transportation with current insurance and a valid driver’s license.
  • Passionate about helping seniors live with dignity.

Benefits

  • Competitive salary
  • Opportunity for advancement
  • Paid time off
  • Training & development
HomeWell Senior Care, Inc. logo

HomeWell Senior Care, Inc.

HomeWell understands the complexities of the aging process and is receptive to the emotional and physical demands placed on both our clients and Personal Assistants. For many seniors, we realize receiving “care” can seem embarrassing and can erode self-dignity. That’s why we call our caregivers “Personal Assistants.” We are there to assist with daily activities.HomeWell Personal Assistants excel in customized care situations. Our clients are placed in the care of Personal Assistants trained for their specific needs. Whether your loved one needs a home-cooked meal or more personal care, our Personal Assistants can be trusted to look after them as though they were part of the family.

Founded in 2002
Fort Worth, Texas, USA
317 employees (6 in marketing)

Traffic Signals

Monthly Visitors
42.2K
Monthly Google Ads Budget
$29.8K
Traffic Source Mix
Search
51.9%
Direct
42.4%
Referral
4.4%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size
6 (2% of company)
Median Career Experience
27 years
Median Tenure
15.5 years