Responsibilities

• developing, implementing and maintaining marketing programs to raise and establish community liaisons by conducting personalized visitations to all primary referral sources and interested parties, and by representing the agency in community events.
• identifies opportunities for formal or contractual relationships with physicians, organizations and communities.
• Works with office staff to ensure that new business successfully goes to start of care.
• Demonstrates comprehensive understanding of clinical and quality communication, for both members and providers, including regulatory and strategic underpinning for communication activities.
• Must be familiar with Georgia Medicaid programs.
• Enforce branding consistency in any materials developed.
• Work with leadership to deliver and coordinate marketing plans and budgets as part of the annual planning process and on an ongoing basis as needed.
• Maintain professional growth and development through self-directed learning activities and involvement in professional, civic, and community organizations

Requirements

• Bachelor's Degree or 2 to 3 years equivalent experience required.
• 1 to 2 years experience of project management, writing, and communications/marketing experience.