Community Lead at rednote | New York, USA | $225K/yr – $320K/yr

Community Lead

New York, USA (Hybrid)

$225K/yr – $320K/yrSenior Level9+ years expFull time

Posted 5 months ago

Job Summary

Lead creator communities and partnerships for RedNote, aligning vertical culture, content enablement, and cross-functional collaboration to grow activation and engagement.

Must-have: 9+ years in community-building or creator partnerships
Standout: AI-native working style and cross-cultural fluency across two cultures
Standout: Ownership of growth metrics and ROI across activation, content, and engagement

Job Description

Responsibilities

Identify and recruit creators in your vertical. Develop a living pipeline of emerging talents. Monitor what's resonating and move quickly, amplify the signals that feel true
Design and lead community rituals and programmes that cultivate thriving communities and compound identity over time
Drive content velocity and quality through creator relationships and enablement
Own your growth metrics: creator activation, content output, community engagement, referral loops, ROI, etc.
Feed insights back to the team: what's emerging, what's shifting, what the platform should pay attention to. Be the most culturally informed person in the room about your vertical - read widely, stay close to creators
Work closely with the Creative Studio to brief creator templates, toolkits, content support, make showing up on RedNote effortless and worthwhile
Collaborate across all community verticals - share what's working, learn from what isn't, build something coherent together
Work closely with XFN teams across Community Lead, product, and brand team to make product better for creators, and connect community moments to broader platform storytelling

Requirements

9+ years of experience in community building, creator partnerships, or cultural programming
Proven ability to grow and activate communities/creator networks from an early stage - you have done this before, even if not at scale
Deep cultural fluency across at least two cultures - you have lived between worlds and are passionate about bringing the world together. Genuine passion for specific verticals under major east/west cultures and communities
Strong relationship-builder - creators and community members trust you quickly and naturally
Strong sensibility on content and creative quality
Self-directed and comfortable with ambiguity - you love experiment, iterate, and write the playbook
Team-first mentality - you measure success by what the community achieves, not by your own visibility
AI-native working style - you use AI tools as a natural extension of how you think and work

Benefits

🏖️ Time Off 17 days PTO per year (above the statutory 12 days) 10 days paid sick leave per year (above the statutory 7 days) Parental leave in accordance with state law (12 weeks in NY / 8 weeks in CA)
🏥 Health Insurance Comprehensive medical, dental, and vision coverage through Cigna, with 100% of employee premiums covered by the company.
💼 401(k) Retirement Plan Company provides employer matches plan— helping you build long-term financial security.
🛡️ Supplemental Insurance (Optional) Employees may elect additional voluntary coverage including Term Life, Accidental, Disability, Critical Illness, and Hospital Indemnity insurance.