Responsibilities

• Lead all community-building efforts ahead of and during the studio's pre-sale phase, with a focus on generating hand raisers and converting community interest into founding memberships. Building a strong Founding Family is a key deliverable of this role.
• Drive grassroots community outreach through tabling events, JETSET On the Mat activations, and local partnerships. Actively build and maintain a network of community connectors, organizations, and influencers who can amplify the JETSET brand and fuel pre-sale momentum.
• Manage and grow the studio's presence across Instagram, Facebook, and TikTok — creating engaging content, capturing studio energy and events, monitoring follower growth, and ensuring consistent brand voice across all platforms.
• Support new client experience by collaborating with the GM and studio team to welcome, integrate, and retain newcomers into the JETSET community — turning first-time visitors into long-term members.
• Collaborate with the GM to develop and execute local marketing initiatives, track key metrics including engagement, attendance at events, and membership conversions, and continuously refine outreach strategies based on results.
• The Community Lead will assume other duties as assigned and are expected to work morning, evening, and weekend shifts as necessary.

Requirements

• The heartbeat of the community — someone who walks into a room and naturally draws people in.
• You are energetic, personable, and passionate about building real connections.
• You think creatively about how to get the JETSET name out there, and you are not afraid to show up, set up a table, and talk to strangers about something you genuinely believe in.
• You are social-media savvy and know how to tell a story that stops the scroll.
• Above all, you are motivated by the idea of building something from the ground up — and you understand that the community you build today becomes the Founding Family that carries this studio forward.