Responsibilities

• You will monitor and interact across all social media channels in an authentic manner true to each brand and channel (predominantly TikTok, Instagram, Twitter, Facebook, YouTube)
• You will publish content on social media channels and monitor performance
• You will conduct ongoing social listening to identify brand mentions, community sentiment, relevant cultural conversations, emerging trends, and opportunities for engagement
• You will identify social trends and pertinent conversations
• You will cultivate relationships and conversations with potential brand ambassadors and influencers as well as community members and giveaway winners
• You will identify opportunities to surprise, delight, and show our community members how much we appreciate them, including supporting high-volume gifting and surprise-and-delight programs
• You will identify and vet potential gifting recipients, conduct outreach, collect necessary recipient and shipping information, and follow up throughout the gifting process
• You will maintain accurate trackers for community outreach, gifting recipients, responses, shipping details, and fulfillment status
• You will maintain standardization for engagement responses and guidelines for frequently asked questions and new product launches
• You will identify and appropriately escalate community questions, feedback, sensitive conversations, or potential issues that require broader team or client attention

Requirements

• Knowledge of pop culture, cultural trends, social media platforms & creators - you know the latest meme, TikTok sounds, creators and trends before most people do!
• You live in the comments section on TikTok, and know how to drive conversation and engagement when moderating the community on and off
• Passion for beauty, skincare, popular brands and other relevant communities is imperative
• Strong familiarity with Microsoft Excel / Google Sheets
• A self-starter who is motivated, proactive and outgoing
• Ability to work both independently, but also as a team-player
• Ability to write and edit communications and articulate the brand 'voice' in a creative, compelling, and witty manner
• Excellent written and verbal communication and interpersonal skills
• Strong attention to detail and a knack for problem solving
• Experience in a target oriented environment