Responsibilities

• Lead and execute HAO Hair Days' community growth strategy across multiple channels.
• Oversee SEO, content, social media, community, and growth campaign initiatives.
• Develop and optimize email acquisition, retention, and engagement programs.
• Coordinate external contractors, freelancers, and cross-functional contributors.
• Analyze traffic, engagement, lead generation, and conversion metrics.
• Build and manage community engagement programs, referral campaigns, and partnership opportunities.
• Identify new audience acquisition channels and organic growth opportunities.
• Create reporting dashboards and provide performance recommendations.
• Support brand awareness and platform adoption among both consumers and hairstylists.

Requirements

• * Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, or a related field.
• * Minimum 3 years of experience in community growth, digital marketing, growth marketing, audience development, or related roles.
• * Experience managing multiple marketing projects and coordinating external vendors, contractors, or freelancers.
• * Strong understanding of SEO, content marketing, social media marketing, and email marketing.
• * Excellent written and verbal communication skills.
• * Strong organizational and project management abilities.
• * Ability to work independently in a startup environment.
• * Comfortable using data and analytics to make growth decisions.

Preferred

• * Experience working with marketplace platforms, SaaS products, creator communities, beauty brands, or lifestyle brands.
• * Familiarity with Google Analytics, Google Search Console, HubSpot, Mailchimp, ConvertKit, Airtable, Notion, or similar tools.
• * Experience building online communities and engagement programs.
• * Knowledge of Asian beauty, haircare, fashion, or lifestyle industries.
• * Multilingual abilities (English, Chinese, Korean, Japanese, or Vietnamese) are a plus.

Benefits

• * Flexible remote work environment
• * Flexible schedule
• * High ownership, autonomy, and growth potential