Community & Field Marketing Specialist

Austin, TX (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own and drive Magpul’s field marketing footprint by representing the brand at events, running demos, and serving as a key voice and SME across communities and content channels.

  • Represent the brand at events and on-camera appearances
  • Engage the community with authentic brand voice and support
  • Demonstrate products and back marketing and sales teams

Job Description

Responsibilities

  • Represent Magpul at events. Serve as the on-ground face of the brand at shooting events and matches. Compete and shoot in those matches while also handling booth and tent setup.
  • Own the brand voice in the community. Act as Magpul’s voice in social comments, on forums, and wherever the community gathers. Authentically engage and defuse within the community.
  • Run product demos. Support the sales team with hands-on product demonstrations for buyers, partners, and customers.
  • Be a subject matter expert for the brand. Serve as a subject-matter expert on the product line and the broader category. Answer detailed questions about products in various settings.
  • Evaluate events and sponsorships. Assess which events, matches, and sponsorship opportunities are appropriate for Magpul. Weigh audience fit, cost, exposure, and return to make sound business recommendations to marketing leadership.
  • Serve as one of the brand’s on-camera/mic presenters during expos and trade shows. Talk product and brand on show floors, in booth segments, and in captured content.
  • Back up other marketing teams members to include, but not limited to, copywriting support, order entry, serving as a photo/video model when the shot calls for it.
  • Assist the creative team across a range of field and content needs.
  • Ability to work in various environments to include outdoor events in various types of weather.
  • Travel up to 35%.

Requirements

  • A degree in Marketing, Advertising, Communications, or relative experience in the marketing space.
  • One to three years of relevant work or intern experience in a marketing role.
  • Experience as a brand ambassador, community manager, or field marketing.
  • Experience making business cases to support recommendations for events and sponsorships.
  • Experience with competitive shooting, hunting, and/or training preferred.
  • Formal experience in marketing and sales support is preferred but not required.
  • Outstanding initiative and attention to detail.
  • In-depth knowledge of firearms and firearms accessories with cultural fluency.
  • Ability to competently compete in shooting events.
  • Ability to work events on evenings and weekends.

Benefits

  • Benefits include medical, dental, vision, life, and long-term disability insurance as well as voluntary short-term disability and accident insurance. Additionally, we offer a 401(k) Plan.
Magpul Industries logo

Magpul Industries

3.6 Glassdoor

Magpul was founded in 1999 with the idea of developing a simple product to aid in the handling of rifle magazines under stress. The company name comes from this original product, called the Magpul. Over the last 22+ years, Magpul has continued to grow and develop, following the same mission and processes and focusing on innovation, simplicity, and efficiency. Our product lines include hundreds of firearms accessories and other gear that have all been designed to professional-use standards. There are now more than 300 unique products with hundreds of variants, including magazines, stocks, slings, sights, grips, handguards, bipods, eyewear, and other dependable, hard-use gear.

Founded in 1999
Austin, Texas, USA
249 employees (30 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
17 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
54%
Direct
34.1%
Referral
4.1%
Social
4.1%
Paid
0.9%

Headcount Trend

Current headcount: ~249
Magpul Industries logo

Community & Field Marketing Specialist

Magpul Industries · Austin, TX · Unknown