Responsibilities

• Social Media Content Creation Management (60-70% of time)
• Develop a consistent cross-brand content calendar aligned with promotions across both banners, seasonal themes, holidays, and the Bass Pro Shops playbook (awareness, summer peak, fall transition, holiday ramp).
• Remain committed as a brand expert, consistently highlighting new and upcoming products as they become available, while delivering informed insights and enthusiasm that reinforce brand awareness.
• Maintain a clean, premium visual style: high-resolution, well-lit footage; tidy showrooms; Bass Pro green/earth tones/blues; well-groomed on-camera presence in branded attire with friendly, approachable energy.
• Follow Reel/Short standards: strong 3-second hook text overlay, steady shots (tripod/gimbal), upbeat royalty-free outdoor music, clear voiceover/text, and a strong CTA on every post (e.g., “Come see it in-store this weekend” or “Tag a friend who needs a boat”).
• Plan, shoot, edit, and post high-quality short-form videos (Reels, TikTok’s, YouTube Shorts, Stories) featuring boats, inventory, in-store experiences, aquariums, product demos, customer stories, and lifestyle content.
• Manage organic growth across Instagram, Facebook, TikTok, YouTube, etc. as outlined; engage with followers daily; monitor trends and competitors.
• Engage and respond/interact with all customer inquiries on social platforms, coordinating timely hand offs and follow up from the Tracker Marine Boat Center/Bass Pro Shops team as appropriate.
• Support influencer partnerships with local families, fishing, and outdoor micro-influencers (flat fees, product trades, or hybrid compensation) to expand reach and drive foot traffic.
• Coordinate promotional events at the dealership in partnership with GM/Tracker Boat Manager, Bass Pro Shops store, and nearby outdoor venues (boat demo days, open houses, fishing clinics, family boat days, trade-ins, etc.).

Requirements

• Minimum Degree Required: High School Diploma or Equivalent
• Preferred Degree: Associate Degree or Bachelor’s Degree in Marketing, Communications, Public Relations, Digital Media, Business or related field (if applicable)
• Years of experience: 0–2 years of experience in marketing, social media, retail, event coordination, customer engagement, or related field

Preferred

• Canva/Adobe Creative Suite for graphics.
• Familiarity with community outreach and conservation initiatives.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time