Responsibilities

• Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails
• Monitor and analyze community sentiment and cultural conversations across platforms to inform brand tone, actions, and opportunities
• Ensure consistency in community voice, responsiveness, and experience across all touchpoints
• Use feedback loops from the community to influence product, content, and marketing decisions
• Drive positive brand sentiment and thoughtful, community-led virality through authentic engagement and relationship building
• Lead and grow the TYB loyal ambassador community of 90K+ active members, driving participation, advocacy, and ongoing engagement
• Develop strategy and communication cadence to keep the ambassador community engaged and activated
• Identify opportunities to deepen creator and consumer relationships through proactive outreach and engagement initiatives
• Design and deliver community first activations, including surprise and delight moments and IRL experiences
• Plan and host quarterly community events across the country, representing the brand in person and strengthening offline relationships

Requirements

• Bachelor's Degree in Marketing, Communications, or related field required
• 2-4 years of experience in community management, brand engagement, or a related field, including experience managing or growing large ambassador or loyalty communities
• Experience in Surprise and Delight, TYB Platform, and Sprout Social preferred
• People management experience a plus
• Strong written communication and tone of voice, with the ability to respond in a brand aligned, authentic, and culturally fluent way
• Deep cultural fluency and social listening instincts, with the ability to translate sentiment insights into action
• High emotional intelligence and a track record of building trust and relationships with expansive community members
• Experience managing or mentoring team members, or strong readiness to take on people management
• Comfort with crisis management and real time response on social platforms
• Ability to operate in fast moving, ambiguous environments while maintaining consistency, warmth, and brand integrity

Preferred

• Experience in Surprise and Delight
• TYB (Try Your Best) Platform
• Sprout Social
• People management experience a plus

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.