Responsibilities

• Regularly visit both Baum's Boots locations to create fresh photo and video content.
• Create short-form content for Instagram, Facebook, TikTok and other appropriate platforms.
• Capture new products, employees, store activity, customer experiences, events and behind-the-scenes content.
• Help maintain a consistent posting schedule with content that reflects what is actually happening in our stores now.
• Create Reels, Stories and other engaging social content.
• Help grow our social media following and engagement.
• Identify trends and content ideas that fit the Baum's Boots brand and customer base.
• Coordinate with our outside marketing partners when appropriate.
• Track basic content performance and identify what types of content are generating the strongest response.
• Identify events, organizations, partnerships and sponsorship opportunities throughout Richmond, Somerset and surrounding communities.

Requirements

• Outgoing and comfortable starting conversations with people they don't know.
• Creative and naturally interested in social media and content.
• Comfortable taking photos and shooting/editing short-form video.
• Familiar with platforms such as Instagram, Facebook and TikTok.
• Organized enough to manage multiple events, contacts and projects.
• Comfortable making phone calls and reaching out to businesses and organizations.
• Able to work independently without needing constant direction.
• Someone who notices opportunities and follows through on them.
• Available during weekday business hours when community organizations and businesses are operating.
• Able and willing to regularly travel between Richmond and Somerset.

Preferred

• Experience with Canva, CapCut or similar content-creation tools is a plus.
• Previous experience in marketing, social media, community relations, event planning, sales, hospitality, public relations or a similar customer-facing role is helpful but not required.

Benefits

• Employee discounts