Communities Brand Marketing Director at 101Media | Dallas, TX

101Media

Communities Brand Marketing Director

Dallas, TX (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Lead a multi-market, P&L-driven division for events, consumer products, and audience monetization within a B2C context.

Must-have: 5+ years building multi-channel initiatives and managing a 5+-person team
Standout: Ownership of revenue growth, budgets, and cross-market strategy

Job Description

Responsibilities

Lead, develop, and inspire the division and its team members, setting a clear vision and direction.
Build a high-performance culture by setting clear expectations, holding leaders accountable to KPIs, and ensuring strong ownership at every level.
Identify and resolve issues quickly, fostering transparent communication and cross-team collaboration.
Oversee hiring, onboarding, and professional development to build a scalable, high-retention team.
Own the full P&L for the B2C division, including Events, Passports, and market-level performance across DFW and SATX.
Drive revenue growth and profitability across all business lines, including ticket sales, product sales, and audience monetization.
Partner with Sales to align inventory and performance goals, ensuring our product ecosystem and sponsorship offerings deliver a high-quality experience for both our audience and our clients.
Ensure each market and product line is operating efficiently and contributing to overall division targets.
Manage and allocate the divisional budget, maintaining a clear view of available capital for each team while guiding leads on the strategic use of funds to ensure maximum ROI and operational efficiency.
Review work products to ensure strict brand standards, mission alignment, and strong product-market fit, prioritizing audience experience and community engagement across all offerings.
Define and lead the long-term strategy, ensuring alignment across content, events, and products.
Identify and suggest new revenue opportunities—including event formats, product extensions, and content partnerships—by conducting market research and leveraging the specialized expertise of internal team leads and external partners.
Empower and mentor leads to fostering a collaborative environment where their specialized insights as subject-matter-experts to their team silos, inform high-level business decisions.

Requirements

5+ years of experience in media, marketing, or consumer-facing businesses, with a track record of owning and growing multi-channel initiatives across content, events, or products
Experience managing teams of 5+ is preferred
Demonstrated ability to operate at a business level, including contributing to or owning revenue growth, budgeting, and performance outcomes
Strong strategic thinking with the ability to translate vision into execution across multiple channels or markets
Proven leader who can develop teams, create clarity, and hold others accountable to high standards
Ability to oversee complex workflows and build systems that support scalable, high-quality execution
Strong understanding of consumer behavior, media trends, and local marketing, with an instinct for what drives engagement and participation
Familiarity with tools such as Monday, Slack, Shopify, and Canva is helpful, but not required
Financial acumen, including comfort managing budgets, forecasting performance, and making profitability-driven decisions (or the ability to quickly build this skillset)

Preferred

Familiarity with tools such as Monday, Slack, Shopify, and Canva is helpful

Benefits

17 days of paid time-off (PTO) for vacation (which increases at 3, 5 and 10 years of tenure), plus PTO granted for sickness, bereavement and paternal leave
50% reimbursement towards health
Ancillary Wellness Program, including dental and vision coverage
401(k) offered after 12 months of service, with up to a 4% employer match
Hybrid work environment
Access to media and special events
Access to individual and team professional development

101Media

Howdy, we’re glad you’re here! Whether you’re a Texas native or just getting your boots on the ground, it’s a big state, and there’s a lot to cover. With everything you’re juggling, finding and fostering meaningful connections isn’t always easy—and let’s face it, we could all use someone we trust to make the intro.That’s where we come in. 101Media is a hyper-local marketing and events agency, but consider us your inside source, curating the experiences and connecting you with the people who make Texas feel like home—both online and IRL. We don’t just show you the city; we help you find your place in it.Whether you’re new to Texas, a business looking to connect with a local audience, or someone craving a little more from your city, we’re here to help you discover it all. At 101Media, we’re more than just a guide; we’re the company you want to keep.

Founded in 2015

Dallas, Texas, USA

31 employees (14 in marketing)

101media.com