Responsibilities

• Design and implement social media strategies and an editorial calendar aligned with marketing goals.
• Develop effective social content across Facebook, Instagram, LinkedIn, X, and emerging channels, with independent writing as needed.
• Collaborate with design teams to create visual content and with on-site teams for live event coverage.
• Monitor activity, respond to inquiries, protect brand reputation, and enhance user experience.
• Track reach and engagement, provide weekly updates, and bi-weekly deeper metric reports.
• Stay current on digital/social trends to increase reach and engagement.
• Provide social coverage for live events and community activities as needed.
• Oversee Graduate Medical Education social accounts, guiding content requests and monitoring activity.
• Share insights and best practices with the marketing team and assist with media relations and crisis communication as needed.
• Write bios for onboarding providers and manage internal monthly reporting.

Requirements

• Bachelor Degree
• Essential: Marketing, Communications, Business Marketing, or related field
• Experience Essential: 2-4 years of social media experience or familiarity with Facebook/Instagram/Twitter/LinkedIn and other digital/social sites
• Copywriting experience with strong grammar and editing skills

Preferred

• Demonstrates excellent project management under stress, with calm leadership
• Strategic thinker and self-motivated, able to offer proactive brand-protecting recommendations
• Proven ability to organize, build processes, allocate and manage resources