Communications Strategist

Lansing, MI (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive communications campaigns for clients, from public policy to storytelling across multiple channels, with strong writing and media relations skills.

  • Must-have: 5–10 years in multi-client PR or equivalent journalism/public affairs experience.
  • Standout: Proven ability to manage campaigns, write clearly, and build journalist relationships across Michigan.

Job Description

Responsibilities

  • Developing and executing creative and effective communications campaigns – from using communications to affect public policy, planning and executing winning campaigns or simply telling the positive stories of our many amazing clients (see our case studies for examples)
  • Researching, developing and writing communications materials including press releases, statements, guest columns, blog content, print pieces (brochures, direct mail, etc.), video and radio scripts, speeches and more
  • Developing and implementing effective paid and organic social media strategies
  • Pitching to local, statewide, national and trade media and serving as primary point-of-contact for media inquiries for clients
  • Organizing and executing press conferences, tele-town halls, speaker panels, community meetings and other in-person and virtual events
  • Identifying rapid response and earned media opportunities by monitoring relevant news, trends and policies
  • Working with firm partners to provide crisis communications support for clients
  • Coordinating vendors (graphic design, video, photo, paid media, etc.), creating budgets and keeping track of invoices for projects

Requirements

  • Bachelor’s degree in communications, public relations, political science/theory, journalism or another related field. Don’t have one? It’s not a deal breaker. Just show us what you’ve got.
  • Multi-client public relations firm experience or five to 10 years of demonstrated experience in communications, journalism, public relations or public affairs.
  • Excellent writing, editing and storytelling skills with a demonstrated ability to translate complex topics into compelling narratives.
  • Proven track record in managing projects as well as traditional and digital communications.
  • All applicants will be required to submit writing samples as part of the application process.
  • Applicants selected for an interview will be required to complete a timed writing test.
  • The ability to work collaboratively with colleagues and think strategically, be creative, solve problems and execute tactically
  • Highly effective verbal and written communications skills and a nerdy appreciation for AP style
  • Solid organizational skills and the ability to juggle multiple clients, issues, campaigns and projects simultaneously to ensure deadlines are met and expectations are exceeded
  • Strong attention to detail to ensure high-quality and error-free work is delivered to the client
  • The ability to be a team player with a commitment to building and fostering relationships with journalists and media outlets across Michigan

Preferred

  • Experience in guiding diverse communications is a plus.

Benefits

  • Health care (BCBSM) and dental care with premium fully paid for by the company
  • Annual bonus opportunities, profit sharing and 401(k)
  • Defined benefit plan to support a secure retirement
  • Cell phone provided or stipend for personal phones
  • This position offers flexibility with both work from home opportunities blended with in-person responsibilities to support clients.
  • Paid vacation and sick time

Communications Strategist

Byrum & Fisk Advocacy Communications · Lansing, MI · Hybrid