Communications Strategies & Metrics Analyst

Alexandria, VA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive data-driven evaluation of science communications campaigns to guide strategy and improve impact.

  • Own data collection, analysis, and reporting across events, campaigns, and digital outreach.
  • Must-have: 8+ years in metrics for science-focused communications.
  • Standout: Dashboards and KPI insights used to steer leadership decisions.

Job Description

Responsibilities

  • Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
  • Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
  • Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership.
  • Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
  • Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
  • Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
  • Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
  • Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
  • Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.

Requirements

  • Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
  • Experience evaluating and refining communications campaigns using audience feedback and performance measures.
  • Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact and ROI on outreach for science-focused organizations.
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Viderity Inc.

Viderity, a HUBZone and WOSB-certified professional services firm, delivers tailored solutions in digital innovation, strategy, creative design, technology, and operations. With extensive experience and specialized expertise across diverse industries and functions, we align solutions with organizational missions and needs, driving enhanced performance and sustainable value for stakeholders in public and private sectors. Our perfect ratings reflect proven excellence, backed by a staff where over one-third hold master’s degrees and professional certifications, ensuring exceptional service for every client.

Founded in 2008
Leesburg, Virginia, USA
117 employees (25 in marketing)