Communications Specialist at Western New Mexico University | Silver City, NM

Western New Mexico University

Communications Specialist

Silver City, NM (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Coordinate university communications by shaping press-ready materials, guiding media relations, and orchestrating events that amplify institutional stories to diverse audiences.

Own media relations, press materials, and information dissemination to internal and external audiences.
Plan and coordinate marketing programs, publicity efforts, and special events.
Supervise staff, manage workflows, and ensure policy-aligned communications across departments.

Job Description

Responsibilities

Writes and edits copy for university-wide promotional and informational materials such as press releases, feature articles and brochures of impact.
Responds to requests for information from the media and public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
Assists in designing, coordinating, and presenting marketing programs, publicity efforts, and advertising campaigns.
Participates in identification and resolution of related problems.
Plans or assists with planning and coordinating special events such as open houses, book signings, outreach and community events, press conferences and exhibits.
Serves as liaison to internal and external sources.
Provides a broad range of administrative and supervisory functions. Supervises assigned staff in accordance with WNMU personnel practices including recruitment, training, performance evaluation, guidance, etc. Participates in the process of ongoing personal and professional development. Maintains comprehensive communication among all contacts (internal and external). Models professional standards and ethics in accordance with WNMU philosophy.
Performs other duties as assigned.

Requirements

Bachelor’s degree in strategic communications, journalism or related field, or two years of relevant work experience required.
Ability to create, compose and edit written materials.
Ability to gather data, analyze information and prepare reports.
Ability to plan, organize and coordinate media activities and special events.
Ability to use independent judgment and to manage and impart information to a range of clientele and/or media sources.
Knowledge of marketing media and funding sources.
Must have solid demonstrated knowledge of media and computer functions.
Must be knowledgeable of University policies and procedures.
Must be able to handle multiple deadlines and maintain accuracy.

Preferred

Bilingual (Spanish) preferred.

Western New Mexico University

New Mexico's public Applied Liberal Arts and Sciences university, Western New Mexico University serves the people of the southwest and the world with degree options ranging from accounting to zoology. Through both in-person and fully online courses, WNMU offers professional programs in nursing, social work, business and education and vocational training.

Silver City, New Mexico, USA

643 employees (15 in marketing)

wnmu.edu