Communications Specialist

Visalia, CA (On-site)

$25/hr – $35/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own media relations and network-wide content operations, driving earned media through turnkey storytelling, PSA distribution, and cross-channel content aligned with SEO goals.

  • Content and communications ownership across media relations, PR materials, and multi-channel storytelling.
  • Earned media pipeline management: develop turnkey stories, pitches, track coverage, and coordinate PSA distribution.
  • Website/blog curation, social copy, event calendars, and brand voice consistency across platforms.

Job Description

Responsibilities
  • Responsible for curating content, including but not limited to network-wide internal and external communications, developing media relations, packaging turnkey content for distribution to all media outlets, and developing authentic still and automated marketing content.
  • Responsible for developing all written content/copy for all FHCN communication platforms that align with the Network’s communications objectives and goals.
  • Responsible distribution of all public service announcements related to all FHCN-produced community health fairs and events.
  • Responsible for populating FHCN-produced community health events on all media public event calendars.
  • Responsible for developing strategic packaged turnkey stories to include soundbites, talking points, videography, still photography, and quotes, and delivering to prospective media outlets to gain earned media.
  • Responsible for tracking and reporting all earned media content.
  • Responsible for developing, executing, and overseeing all written communications, including press releases, press kits, specialized pitch letters, presentations, talking points, and digital stories.
  • Responsible for researching and curating content for FHCN’s website blog, working cross-functionally with Digital Marketing & Analytics Specialist and LocaliQ SEO team to ensure content includes relevant SEO keywords.
  • Responsible for creative copy for all social media posts, infographics, print collateral, etc.
  • Responsible for coordinating T.V. appearances, interviews, and developing talking points.
Requirements
  • Bachelor's degree with recognized significant or comparable experience.
  • A combination of relevant experience and completion of a high school diploma with a minimum cumulative GPA of 2.5, or GED with a minimum overall score of 162.5, and healthcare-related knowledge frequently acquired through completion of a trade school, para-professional, or certificate-type program.
  • If an individual has completed a degree at a higher level than required by the role and had a stronger GPA in that program, they may provide proof of GPA from that degree in lieu of the high school diploma or Bachelor’s degree.
  • Three years of strong copywriting and content creation experience is required, preferably in the healthcare industry.
  • Works well under pressure and meets tight deadlines.
  • Is tolerant and understanding of last-minute objective/project redirects.
  • Able to redirect goals unexpectedly upon objective change of priority.
  • Able to maintain focus on complete objectives on deadline.
  • Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, and Photoshop), CANVA, and OptiSign.
  • Ability to prepare more complex documents in Microsoft Word, including creating tables, charts, graphs and other elements.
  • Ability to use Microsoft Excel to review and compile data, including the use of formulas, functions, lookup tables and other standard spreadsheet elements.
  • Ability to create advanced presentations in Microsoft PowerPoint.
  • Licenses & Certifications: A valid CA driver’s license is required.
  • Experience with multimedia and art, design, photography, and video production, with applied use in marketing, are preferred.
Nice_to_have
  • Experience with multimedia and art, design, photography, and video production, with applied use in marketing, are preferred.
Benefits
    Compensation
    • Listed_salary: USD 25.77-35.56 HOUR
    • Min Hourly Rate: $25.77
    • Max Hourly Rate: $35.56
    How_to_apply:[]About_company:["WELCOME TO THE VISALIA CHAMBERAs the voice of business, The Visalia Chamber of Commerce brings leadership to the challenge of creating a community where business thrives. Partnering with employers and community partners, we are creating a “culture of commerce” that ensures our community's future.The Chamber exists to:Create a strong local economy • Promote the community • Provide networking opportunitiesRepresent the interests of business with government"]
    Visalia Chamber of Commerce logo

    Visalia Chamber of Commerce

    WELCOME TO THE VISALIA CHAMBERAs the voice of business, The Visalia Chamber of Commerce brings leadership to the challenge of creating a community where business thrives. Partnering with employers and community partners, we are creating a “culture of commerce” that ensures our community's future.The Chamber exists to:Create a strong local economy • Promote the community • Provide networking opportunitiesRepresent the interests of business with government

    Visalia, California, USA
    10 employees (1 in marketing)

    Traffic Signals

    Monthly Visitors
    6.1K
    Traffic Source Mix
    Search
    45.6%
    Direct
    33.9%
    Referral
    5.2%
    Social
    13.9%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~10

    Marketing Team

    Marketing Team Size
    1 (10% of company)