Communications Specialist I
Public Health Institute
California, MO (Remote)
$66K/yr - $94K/yrIn-houseFull-timeEntry level2+ years exp.
2 hrs ago
Communications Specialist (Restaurants/Hospitality)
Costa Mesa, CA (On-site)
$25/hr – $30/hrEntry Level1+ years expHome Office/Leadership
Posted 5 months ago
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Job Summary
Drive brand copy and content across marketing channels to engage Guests and support seasonal campaigns for King’s Seafood Company.
- Own multi-channel copy across marketing, blogs, emails, and internal comms.
- Must-have: 1+ year of writing for multiple channels and audiences.
- Standout: ability to craft brand voice in story-driven copy.
Job Description
Responsibilities
- Develop clear, engaging , on- brand copy to support evergreen marketing communications initiatives, seasonal activations, holiday campaigns, gift card programs and promotional events.
- Bring project requirements and communications objectives to life with engaging copy options that communicate each brand's voice from the inside out- emotionally. not transactionally- in story driven architecture.
- Develop weekly blog content that is engineered to acquire and engage Guests. Research topics and interview subject matter experts to develop content that aligns with the brand, help readers find or solve a need and champions their interests.
- Elevate our Guest -focus by creating ongoing email campaigns that are scalable, repeatable, targeted, personalized and localized, leveraging blog content and seasonal happenings to increase their engagement, preference and emotional connection to our brand.
- Align and optimize blog development with email marketing cadences, ensuring timely development and delivery of content across all print and digital vehicles, including websites, blog, email and social.
- Write and refresh seasonal messages and scripts to support each restaurant, including phone hold and chit messages.
- Increase crewmember awareness, engagement and clarity through content development and editing of the internal newsletters, training materials, presentations and intranet content.
- Edit and proofread all internal and Guest- facing communications, guaranteeing that copy is error free and aligned with style guidelines.
- Utilize SEO best practices in developing and optimizing website and blog copy to acquire Guests organically and convert them to our email list.
- Develop and optimize email welcome series for each brand.
- Support the development and implementation of copy for new restaurant openings and remodels - from pre-open to post-open marketing material support.
- Report on performance monthly and quarterly, including blog articles and email campaigns, identifying learnings and capitalizing on opportunities.
King's Seafood Company
Taking the bait from their fathers, who started building restaurants together in 1945, King’s Seafood Company is the house that seafood built by co-founders – and cousins – Sam and Jeff King. Based in Southern California, the company owns and operates six unique restaurant concepts in five states at 23 locations. This includes King’s Fish House (12), Water Grill (7), Pier Burger and three steakhouses: 555 East, Lou & Mickey’s and Meat on Ocean. All offer iconic, elevated dining experiences with menus that change daily. The company is committed to its crewmembers and the community – locally and globally, leveraging more than 75 years of strong relationships to source from local fishermen and lobstermen. Stewards of the ocean and dedicated to its Guests, King’s Seafood Company exclusively handpicks, cuts and supplies the highest quality product available to its own restaurants.
