Responsibilities

• Website, search engine optimization, and answer engine optimization Content Development
• Create, write, edit, and maintain content across Graduate Programs websites.
• Develop a consistent pipeline of search engine optimization/answer engine optimization-focused blogs, FAQs, and evergreen content that addresses prospective-student questions.
• Interview students, alumni, faculty, and staff to develop stories.
• Maintain an editorial calendar for web content aligned with recruitment and enrollment priorities.
• Conduct keyword, search intent, and topic research to identify content opportunities.
• Apply search engine optimization/answer engine optimization best practices to web content, including page structure, metadata, internal linking, and FAQs.
• Use website analytics and search data to evaluate content performance and inform future development.
• Social Media
• Manage the social media calendar and day-to-day publishing for Graduate Programs’ primary accounts.

Requirements

• Bachelor's Degree in communications, marketing or a related field.
• 3-5 years of relevant experience in areas such as communications/journalism, marketing/public relations, digital content, and/or social media.
• Demonstrated experience writing and editing content for digital audiences.
• Experience managing social media content and editorial calendars.
• Exceptional writing skills in a variety of media.
• Experience with website content management systems and digital publishing.
• Photography and videography skills.
• Strong visual storytelling and design skills.
• Demonstrated experience in social media and contemporary media platforms.
• Experience creating visual content using graphic design tools such as Adobe Creative Cloud, Canva, or similar platforms.

Preferred

• Degree in marketing, communications, public relations, or similar discipline.
• Experience developing content for higher education, healthcare, science, or other related subject areas.
• Experience with SEO, AEO, keyword research, and/or search-focused content strategy.
• Experience using web analytics and social media analytics to evaluate content performance.
• Familiarity with accessibility standards and best practices for digital content.
• Understanding of higher education recruitment and the prospective-student journey.
• Ability to interview sources and develop stories from conversations and research.
• Familiarity with WordPress or another CMS, Google Analytics, and social media management platforms.