Responsibilities

• Social Media (50% of time): Strategy & Planning: Develop, implement, and execute a comprehensive, multi-channel social media strategy with the aim of moving beyond a one size fits all approach. Utilize audience segmentation, content calendars, and campaign mapping to build brand equity, drive adoption rates, and boost donor conversion.
• Content Creation (25% of time): Editorial Strategy & Calendar Planning: Assist with developing, maintaining, and executing an annual content strategy and publication schedule to align internal and external messaging with organizational goals and seasonal priorities.
• Internal & External Publications: Plan, write, edit, format, and distribute digital and print publications for internal staff and volunteers and external public audiences on scheduled recurring timelines using email software and publishing tools.
• Campaign & Promotional Storytelling: Conceptualize, draft, and produce written and visual content for marketing campaigns, news releases, promotional materials, direct mail, and donor stewardship communications.
• Content Development & Interviewing: Identify compelling stories, pitch content concepts, conduct interviews with staff and community members, gather research, and capture/curate supporting photography and visual media.
• Design & Link Tracking: Design print and digital collateral (promotional graphics, physical signage, and display ads) while setting up custom URLs with tracking parameters (UTM codes) to measure campaign performance.
• Event Promotion & Live Coverage: Attend, document, and promote organizational events and community outreach by capturing, producing, and distributing pre- and post-event media and updates.
• Promotional Campaign Management: Coordinate adoption and marketing promotions by liaising with external media contacts, staff, and volunteers to identify features, review campaign submissions, and capture promotional photography.
• Website Administration: Maintain and update organizational websites using content management systems, managing routine page updates, site navigation, link redirects, and periodic content audits.
• Email & Database Hygiene: Administer digital communication platforms through ongoing subscriber list maintenance, contact segmentation, and routine database audits.

Requirements

• Associate or Bachelor’s degree in Communications, Marketing, Public Relations, or related field or combination of education and experience.
• 2–3 years of professional experience managing multi-channel digital communications, content creation, and corporate or non-profit social media accounts.
• Demonstrated portfolio showing written communications, photography/videography, and digital graphic design work.
• Hands-on experience with WordPress (or similar CMS), email design tools, basic HTML, and analytics tracking (UTM parameters).
• Ability to work on-site at an active animal shelter with direct proximity to shelter animals and cleaning agents.
• Mental Effort: This position has regular variation in tasks, and the job holder must decide which tasks to complete as well as the order in which they are completed. The job holder must also contribute ideas, make decisions, and take actions which commit the organization in some way or are outside of the established policy/procedure.
• Physical Requirements: Move and/or transport items up to 25 pounds (assisted or unassisted); Position oneself at various levels to successfully carry out the essential functions of the job; Provide direct animal care including feeding, watering, cleaning litter boxes, and other animal handling; Clean animal housing and facility; Disinfect and sanitize using agents such as bleach and/or Rescue®; Communicate effectively with other staff, volunteers, clients, and members of the public by email, phone, or in-person; Navigate the shelter and building; Read and keep accurate records/files; Work on a computer and use various software programs; Operate office equipment such as a copy and fax machine, printer, scanner, and multi-line telephone; Operate a camera; Operate a motor vehicle. If needed.

Preferred

• Preferred: Professional experience in animal welfare, non-profit fundraising, or donor stewardship communications.
• Preferred: Experience using Elementor page builder for WordPress.