Responsibilities

• Serve as a steward of Bass Pro Shops Hospitality core messages and mission.
• Create on-brand email marketing campaigns promoting Big Cedar products and services.
• Assist with social media content creation and departmental print advertising.
• Maintain event calendars and collaborate with web developers on departmental web content.
• Ensure all communications (emails, texts, etc.) follow brand standards and templates.
• Develop project plans to support communication goals and priorities.
• Contribute to editorial calendar planning through story sourcing and content ideation.
• Build and maintain email databases for lead generation; manage opt-outs and non-deliverables.
• Propose marketing copy with persuasive calls-to-action for campaigns and promotions.
• Track and analyze marketing campaigns; use data to recommend improvements.

Requirements

• Minimum Degree Required: High School Diploma or Equivalent
• 2+ years of experience in Marketing, Communications, Advertising or Administration positions preferred
• Strong writing and communication skills across multiple formats
• Highly organized with ability to manage multiple priorities
• Analytical and critical thinking skills for problem-solving and campaign evaluation
• Intermediate computer skills; ability to learn new software quickly
• Creative and detail-oriented with strong interpersonal skills
• Ability to work collaboratively at local and corporate levels

Preferred

• 2+ years of experience in Marketing, Communications, Advertising or Administration positions preferred
• Ability to learn new software quickly
• Inntopia/Flybook knowledge is a plus (not explicitly required)

Benefits

• Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation