Communications and Social Media Manager at Santa Barbara Museum of Art | Santa Barbara, CA | $70K/yr – $74K/yr

Communications and Social Media Manager

Santa Barbara, CA (On-site)

$70K/yr – $74K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the museum’s integrated communications and digital content program, shaping public narrative, growing audiences, and driving press coverage across exhibitions and programs.

Own media relations and press materials to secure local and national coverage.
Lead social and digital content strategy across platforms and website to build audience and strengthen institutional voice.
Coordinate cross-department marketing across events, newsletters, and paid/digital initiatives with vendors and internal teams.

Job Description

Developing, managing, and executing strategic communications, digital content, social media, and public-facing messaging that advances the Museum’s mission, exhibitions, programs, visitor engagement, marketing and brand identity.
Develop and manage the Museum’s social media and digital platforms, including writing, editing and content development and strategy, and engage in building our audiences.
Promotion, editorial calendars, listings and generated media coverage of exhibitions and events and preparation of press materials to local and national media.
Preparation of press materials
Develops marketing materials including bi-weekly print and radio ads, video content, membership communications, quarterly newsletters, bi-weekly eblasts, social media initiatives, and provides essential content to our website; maintain and evolve the Museum’s institutional voice across digital, print, media and social platforms.
Strategic development, management, and content development for digital initiatives, including social media platforms, paid digital advertising, Google adwords, etc.
Providing a proactive role in writing and reviewing website content and updating as necessary
Drafting and distributing listings of exhibitions and events to local and national media contacts
Maintaining and updating local and national media contact list

BA degree required
5-7 years of digital/social media, and public relations and/or marketing experience
Prior successful experience with digital communication tools (email campaigns, online calendars, social media scheduling software (Zoho, etc.), PR tracking/coverage (Cision, etc.), digital media creation (Canva), MS Office Suite, Photoshop, etc.)
Experience with management, content development, and execution of social media initiatives, including Facebook, Instagram, Twitter, Tik Tok, Google, etc.