Communications and Social Media Manager

Responsibilities

• Social Media Management
• Research and create content for all ECC’s social media channels, current and emerging.
• Manage the college's social media content calendar and publish content across established and emerging platforms.
• Capture photo and video content as needed to support timely storytelling while coordinating with institutional photographers on larger projects and campaigns.
• Monitor engagement, respond to inquiries, identify emerging issues, and recommend opportunities to strengthen audience engagement.
• Analyze performance metrics and recommend content strategies based on data and institutional priorities.
• Collaborate with Marketing on paid and organic campaigns that support enrollment, retention, and brand awareness.
• Conceptualize and create original graphics and other imagery for posting independently and in coordination with creative content staff.
• Leads specific, targeted organic social media campaigns for various departments, such as Marketing, the ECC Foundation, Financial Aid, and International Programs. Ability to create a plan for the campaign, write in the appropriate voice for the department, and measure results to suggest future campaign topics for the department.
• Manage live stream events on various social media platforms in collaboration with faculty, deans, admissions and other departments to impact enrollment or serve the district.

Requirements

• Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field from an accredited institution required.
• Minimum five years of professional experience in communications, public relations, marketing, social media, journalism, or a related field.
• Minimum three years of experience developing, implementing, and evaluating social media strategies and campaigns to drive engagement and inform communication efforts.
• Demonstrated experience creating strategic content across multiple platforms, including social media, websites, email communications, digital signage, and other digital channels.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt content, tone, and style for diverse audiences and communication channels; proficiency in AP style required.
• Demonstrated ability to translate complex information into clear, engaging content and identify compelling stories that support organizational objectives.
• Experience with content management systems, social media management platforms, digital analytics tools, Microsoft Office applications, and Adobe Creative Suite (Photoshop preferred).
• Strong project management, organizational, and time management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal, oral, and written communication skills, with the ability to conduct interviews, build collaborative relationships, present information effectively, and represent the department professionally.
• Proficiency with digital communication platforms and emerging technologies, including social media channels, web publishing systems, digital signage applications, and analytics tools.

Preferred

• - Experience supporting media relations, employee communications, or higher education communications preferred.
• - Knowledge of accessibility standards, search engine optimization (SEO) best practices, web publishing, and emerging communication trends preferred.
• - Leadership or supervisory experience preferred

Benefits

• - Medical, Dental, Vision Insurance
• - Life and Long-Term Disability Insurance
• - Flexible Spending Account (FSA, DCA, Commuter)
• - Retirement Plans (Pension, 457b, 403b)
• - Time Off with Pay
• - Professional Development/Expense
• - Tuition Reimbursement
• - Employee Assistance Program (EAP)
• - Sick Banks