Responsibilities

• The contractor will deliver metrics and analytics support to evaluate the effectiveness of NSF’s communications, outreach, and engagement efforts. This includes collecting and analyzing data from digital platforms, media monitoring tools, and stakeholder engagement activities; developing dashboards and reports for leadership; and translating complex data into actionable insights.
• Collaborate closely with communications staff to ensure metrics inform strategy, improve performance, and enhance engagement across diverse stakeholder audiences.
• Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
• Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
• Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership.
• Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
• Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
• Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
• Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
• Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
• Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.

Requirements

• Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
• Experience evaluating and refining communications campaigns using audience feedback and performance measures.
• Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact and ROI on outreach for science-focused organizations.