Responsibilities

• With guidance from the Public Information Officer, support the implementation of Communications & Marketing Department objectives and the processes, procedures, and methods by which they are carried out, in alignment with available resources and priorities.
• Ensure that the priorities of Communications & Marketing align with and support Library priorities; encourage the identification and support of emerging priorities.
• Set clearly defined, measurable goals for progress within Communications & Marketing that align with and support the Library’s organizational priorities and identified areas of impact.
• Oversee and/or effectively delegate the timely measurement of progress toward identified goals.
• Oversee and/or effectively delegate the execution of the functions of Communications & Marketing, including:
• distribution of public-facing information via Library-owned and third-party platforms, including websites, social media, broadcast/streaming media, print materials, paid advertising, earned media/press, etc.;
• creation, review and evaluation of copy, graphic designs, and audiovisual assets for policy and content; styling of informational and promotional materials; assessment of the value and effectiveness of written, graphic, and audiovisual material in achieving the Library’s information and program objectives;
• supporting media-related initiatives as directed, including drafting materials and coordinating logistics for press activity under the direction of the Public Information Officer;
• content, front-end and back-end functions, and compliance for Library-owned web platforms, including www.jclibrary.org and associated websites;
• coordination and direction of public-facing events to familiarize external stakeholders with Library activities;
• collection, evaluation, and publication of statistics and data to support Library communication and marketing objectives;
• development and implementation of public surveys to identify community need and/or consumer interests, attitudes, and habits;
• dissemination of up-to-date information about the Library’s resources, staff, and operations to patrons and other relevant audiences ensuring public-facing content follows established Library policies and approved guidance, while maintaining confidentiality of protected or sensitive information.
• Oversee the supervision and monitoring of the output and work-related activities of employees in the Communications & Marketing Department, in the fulfillment of their assigned duties.
• Responsible for reviewing and approving employee timesheets, overseeing scheduling and attendance, supporting performance management processes, and carrying out other related managerial and administrative duties as required.
• Identify and build new and/or improved processes to sustain achievements and support future progress towards identified goals, particularly in the context of Communications & Marketing.
• With the oversight of the Library Director and/or as directed by the Public Information Officer, assist in planning and monitoring assigned departmental and/or project budgets.
• Oversee and/or effectively delegate the provision of training to the staff of Communications & Marketing in principles, practices, and methods to support the execution of their assigned duties.
• Oversee and/or effectively delegate the provision of training to Library leaders and staff in principles, practices, and methods to support their contributions to the execution of the functions of Communications & Marketing.
• Within delegated authority and/or as directed, establish and maintain collaborative working relationships to maximize the effectiveness of Library partnerships, with current and prospective stakeholders.,Contribute to and model standards and practices for the delivery of high-quality customer service, both internally and externally.