Communications and Marketing Specialist III (Communications & Outreach Specialist)

Louisville, KY (On-site)

$54K/yr – $82K/yrMid Level4+ years expFull time

Posted 10 hrs ago

Job Summary

Own the development and execution of Campus Auxiliary Services' communications strategy, guiding messaging, branding, audience engagement, and multi-channel campaigns while leading content creation, web updates, and outreach in partnership with University Communications and Marketing.

  • Own communications strategy and messaging across platforms
  • Manage campaigns, events, and stakeholder engagement with data-driven improvements

Job Description

Responsibilities

  • Develop and implement comprehensive communication and outreach strategies aligned with Campus Auxiliary Services goals and university priorities.
  • Serve as the primary communications advisor for auxiliary leadership, providing guidance on messaging, audience engagement, and communication planning.
  • Represent Campus Auxiliary Services on university committees, working groups, and cross-functional teams related to student experience, customer service, and campus communications.
  • Ensure consistent branding, tone, and messaging across all auxiliary service communications in alignment with university brand standards.
  • Respond to inquiries about Campus Auxiliary Services programs.
  • Create compelling content for multiple platforms, including websites, email campaigns, newsletters, social media, print materials, digital signage, and presentations.
  • Translate operational, policy, and service-related information into clear, student- and customer-friendly communications.
  • Maintain and update auxiliary services web content in collaboration with Campus Auxiliary Service program leaders.
  • Plan and execute outreach campaigns to increase awareness and utilization of auxiliary services.
  • Develop targeted marketing initiatives to support service launches and major initiatives.

Requirements

  • Bachelor's degree in Communications, Computer Science, Computer Information Systems, or a related field and four (4) years of relevant experience or an equivalent combination of education and experience.
  • Grade 6 (Salaried) Position Description:

Preferred

  • Master’s degree.
  • Google Analytics or HubSpot Inbound Marketing proficiency.
  • Experience with Canva, Adobe Photoshop/Illustrator/Grammarly highly desired.
University of Louisville logo

University of Louisville

3.8 Glassdoor

The University of Louisville is a state supported research university located in Kentucky's largest metropolitan area. It was a municipally supported public institution for many decades prior to joining the university system in 1970. The University has three campuses. The 287-acre Belknap Campus is three miles from downtown Louisville and houses seven of the university's 11 colleges and schools. The Health Sciences Center is situated in downtown Louisville's medical complex and houses the university's health related programs and the University of Louisville Hospital. The 243-acre Shelby Campus is located in eastern Jefferson County.

Louisville, Kentucky, USA
10K employees (166 in marketing)
62% recommend to a friend
63% CEO approval

Salaries

Posted range

$54K/yr – $82K/yr

Taken straight from the job posting.

See all University of Louisville salaries

Marketing Team

Marketing Team Size
166 (2% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$127.5M
Last Raise
$24M
Grant, 1 years ago

Funding History

  • Jan 2025
    Grant • $24M
  • Dec 2024
    Grant • $6.8M
  • Oct 2024
    Grant • $4.8M

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$176.7K
Traffic Source Mix
Search
39.9%
Direct
52.9%
Referral
4.8%
Social
1.2%
Paid
1.2%

Headcount Trend

Current headcount: ~10.4K

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