Communications & Marketing Specialist

Alabama, USA (Unknown)

$44K/yr – $86K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

Own the development and execution of the Libraries' marketing and communications efforts, shaping content for newsletters, press materials, digital platforms, and promotional campaigns.

  • Lead content creation and design across print and digital channels.
  • Coordinate with AU OCM and external media; assess and improve communications impact.

Job Description

Responsibilities

  • Develops and executes marketing and communication plans that promote the Libraries’ initiatives, services, programs and achievements.
  • Writes and edits clear, engaging content for newsletters, press releases, brochures, signage, and digital platforms while maintaining a consistent tone and message.
  • Researches, designs, and produces content for internal and external publications, brochures, posters, newsletters, websites, presentations, fundraising materials, and broadcast media.
  • Designs and produces print and digital promotional materials, including flyers, postcards, posters, and multi-page publications such as the Annual Report and Impact Report. Responsibilities include content editing, layout design, printing coordination, photography, and copywriting.
  • Maintains the Libraries’ digital signage and social media channels with timely updates, creative campaigns, and promotional items aligned with institutional branding.
  • Coordinates and submits materials to journals, associations, and external media outlets, both proactively and in response to requests. Maintains organized files, databases, and electronic records.
  • Serves as the Libraries’ major contact with AU OCM and other communication personnel.
  • Assesses and evaluates the effectiveness of communications, public relations efforts, and marketing strategies supporting Library services.
  • Provides support to the administrative team and performs additional duties as assigned.

Requirements

  • Bachelor's degree in Journalism, Communications, Marketing or related field.
  • Level II: Bachelor's degree in Journalism, Communications, Marketing or related field and 2 years of experience in marketing and communications services to include print journalism.
  • Level III: Bachelor's degree in Journalism, Communications, Marketing or related field and 4 years of experience in marketing and communications services to include print journalism.
  • Substitutions Allowed for Experience: When a candidate has the required education, but lacks the required experience, they may normally apply additional appropriate education toward the experience requirement, at a rate of one (1) year relevant education per year of required experience.
  • Additional Application Requirements
  • Minimum Knowledge, Skills, and Abilities: Excellent written and verbal communication skills Strong organizational and project‑management abilities Proficiency with Adobe Creative Suite, Photoshop, InDesign Proficiency with Microsoft Office Suite

Preferred

  • Experience in storytelling across multiple mediums, including Photoshop, Illustrator, Premiere, and InDesign
  • Experience creating marketing materials and advertising for programs and events

Benefits

  • Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
  • Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
  • We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
  • Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
  • A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
  • Ready to lead and shape the future of higher education? Apply today! War Eagle!
Auburn University logo

Auburn University

Auburn University is a comprehensive land, space and sea grant research institution blending arts and applied sciences. The university continuously changes to accommodate today's needs, while still respecting the traditions and spirit of Auburn. As we grow and change, Auburn will always continue its tradition of excellence.The main campus had an enrollment during fall of 2017 of 29,776. Auburn University offers degrees in 15 schools and colleges at the undergraduate, graduate and professional levels.Auburn University is known not only for its academic excellence, but also for its impact on Alabama as well. A recent study determined Auburn had a nearly $4 billion economic impact on the state of Alabama, including a $1.5 billion impact on the economy and a $2.4 billion impact in "human capital." Auburn's Technical Assistance Center, a collaborative engineering and business outreach unit, performs hundreds of projects annually for state industry, generating millions of dollars in increased efficiencies and saving or creating hundreds of jobs statewide.

Auburn, Alabama, USA
11K employees (543 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$101.1K
Traffic Source Mix
Search
38.6%
Direct
49.5%
Referral
10.4%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~11.4K

Marketing Team

Marketing Team Size
393 (3% of company)
Median Career Experience
12 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$25.9M
Last Raise
$50K
Grant, 9 months ago

Funding History

  • Jun 2025
    Grant • $50K
  • Oct 2024
    Grant
  • Jun 2024
    Grant • $893.2K

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