Responsibilities

• The communications/marketing/PR strategist is responsible for developing awareness, acquisition and loyalty programs for consumers, providers and other business partners to achieve business goals such as reputation management, patient volume and revenue growth.
• The strategist works with cross-functional, organization-wide teams to achieve assigned business objectives.
• The strategist is responsible for effective presentation of recommendations and representing the division to a wide range of stakeholders and decision-makers, including Legacy leadership, community partners, external business organizations and/or the media in order to influence decision-making and outcomes.
• The strategist serves as project manager for assigned programs, accountable from initial opportunity assessment and planning through reporting and ongoing performance improvement.
• In addition, the strategist leads multi-disciplinary division project teams, ensuring that all team members contribute appropriately according to their skill set, and is accountable for achieving measurable outcomes.

Requirements

• Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism or related field. Master’s degree preferred. Relevant experience may be substituted for educational requirements.
• A minimum of seven years of progressive experience in communications, public relations or marketing, including at least three years in a senior-level role in a corporate or agency setting.
• Experience in health care, biomed or insurance sectors is strongly preferred.
• Demonstrated expertise in crisis communications, including issues management, executive counsel, rapid response and reputation management.
• Proven success influencing and collaborating with senior leaders, physicians, clients, stakeholders, and business and community partners.
• Strong knowledge of the health care industry is preferred.
• Experience developing, implementing and measuring strategic communications initiatives that support business objectives.
• A minimum of three years of project management experience is preferred.
• Adapt to and help lead organizational change; identify communication risks and opportunities, recommend solutions, and support successful implementation.
• Respond effectively in fast-paced, high-pressure environments by managing multiple priorities, exercising sound judgment, and communicating clearly during crises, emerging issues and organizational change.

Preferred

• Master’s degree preferred.