Communications Marketing Manager

Scottsdale, AZ (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive the end-to-end content strategy and execution for Reputation Platform to educate ICPs, support campaigns, and grow brand visibility.

  • Own multi-format content creation across formats aligned to campaigns
  • Must-have: 5+ years in content marketing for SaaS or Mar-Tech with demonstrated output
  • Standout: Turn product launches and research into compelling narratives

Job Description

Responsibilities

  • Deliver on the company’s content strategy and ensure it aligns with brand, engages target audience, and drives business growth
  • Create a variety of content types including social media management, blog posts, campaign kits, research reports, case studies, byline articles, infographics, videos, and more
  • Execute a thought leadership content strategy that aligns with the company's marketing objectives and brand positioning
  • Create a cohesive and engaging narrative that communicates the value proposition of our Reputation Platform to our ICP and beyond
  • Support awareness efforts and thought leadership bench
  • Collaborate with marketing and sales teams to support campaigns with relevant and impactful content
  • Align content creation with product launches, research initiatives, awareness campaigns, promotions, and other strategic initiatives
  • Uphold consistency in messaging, tone, and branding across all content channels and platforms
  • Monitor and analyze content performance metrics and provide insights to optimize future content
  • Utilize data and analytics to refine content strategies and optimize future efforts

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field or equivalent experience
  • 5+ years of marketing experience, including demonstrated expertise in content creation and management, preferably within the SaaS or Mar-Tech industry
  • Strong understanding of SEO principles and experience in optimizing content for search engines
  • Excellent project management skills with the ability to drive initiatives forward and collaborate effectively across teams
  • Exceptional written and verbal communication skills
  • Creative thinking and a passion for staying ahead of industry trends

    Benefits

    • Flexible PTO for salary paid employees
    • Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis.
    • 10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company.
    • Multiple medical and dental plan options, plus 100% company paid vision coverage
    • 401k available through Fidelity
    • Paid Parental Leave for all eligible employees as of day 1 of employment
    • Employer paid short and long term disability and life insurance
    • Critical Illness, Accident & Hospital Indemnity insurance
    • Employee Assistance Program (EAP)
    • Access to a wide variety of perks and wellbeing apps:
    Reputation logo

    Reputation

    4.1 Glassdoor

    Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.

    Founded in 2006
    San Ramon, California, USA
    730 employees (42 in marketing)
    77% recommend to a friend
    77% CEO approval

    Traffic Signals

    Monthly Visitors
    1.5M
    Monthly Google Ads Budget
    $182.3K
    Traffic Source Mix
    Search
    10.8%
    Direct
    42.8%
    Referral
    4.1%
    Social
    0.3%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~727

    Marketing Team

    Marketing Team Size
    30 (4% of company)

    Funding

    Total Funding
    $210.6M
    Last Raise
    $150M
    Private Equity, 4 years ago

    Funding History

    • Jan 2022
      Private Equity • $150M
    • Aug 2019
      Series C • $34.9M
    • Feb 2018
      Series B • $3.8M

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