Gerald R Ford International Airport Authority

Communications, Marketing, & Events Associate

Grand Rapids, MI

$62K/yr – $74K/yrEntry Level

Posted 5 months ago

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Job Summary

Coordinate airport brand communications and guest experience programs across events, social, and digital channels.

  • Must-have: Experience coordinating events or brand communications and social calendars.
  • Standout: Ability to track paid social spend and report results.

Job Description

Responsibilities

  • Supports Airport representation at events and activations by coordinating logistics, materials and ensuring brand guidelines are followed.
  • Supports the development and implementation of monthly social media calendars, including preparing posts, updating content, and coordinating posting schedules.
  • Coordinates paid social media advertising initiatives to drive customer engagement and loyalty. Track and reports expenditures and results.
  • Supports email marketing tasks including building templates, inserting approved content, using CRM data to drive engagement and conversion.
  • Assists with pulling analytics (social, web, email) and prepares monthly performance reports for department leadership.
  • Supports guest experience activations by preparing communications, assisting during events, and coordinating updates for the website and social media.
  • Exercises discretion and independent judgment as to various significant matters, including those related to crisis communications and/or interruptions that require guest service attention.
  • Assists with preparing digital and print materials by gathering assets, graphics, and supporting press kit materials.
  • Monitors and responds to digital requests for information from passengers, guests, community organizations, professional groups, business organizations and the general public. This includes social media and website communications and videography/ photography requests.
  • Supports updates to media contact lists by verifying accuracy and entering changes.

Requirements

  • Knowledge of public relations tools such as CISION PR Newswire and TVEyes.
  • Thorough working knowledge of public relation and journalism principles and practices.
  • Thorough working knowledge of multi-media and marketing principles and production practices.
  • Excellent English language skills, including spelling, punctuation, grammar and usage.
  • Excellent oral and written communication skills.
  • Thorough working knowledge of Microsoft Office, Adobe Creative Suite programs and Hubspot.
  • Excellent interpersonal and human relations skills.
  • Experience with data analytics tools such as Google analytics and Power BI or the willingness and ability to learn them.
  • Knowledge of email marketing software such as Constant Contact or similar programs.
  • Experience handling camera and video equipment technology and software.