Responsibilities

• Support multiple Brand Marketing projects, events, and initiatives from planning through execution.
• Help ensure the Sanrio brand is represented with care, consistency, and charm for fans, partners, and consumers.
• Collaborate with internal teams, external partners, vendors, talent, and cross-functional stakeholders.
• Research trends, best practices, vendors, pricing, and ideas that help create memorable experiences.
• Help keep our character appearances running smoothly, safely, and adorably, from schedules and call sheets to costume care and partner communication.
• Co-Own day-to-day coordination for the Character Costume Division, including operations, logistics, scheduling, talent coordination, housekeeping, and related support.
• Assist with planning and logistics for Sanrio events and initiatives involving character costume appearances.
• Build and maintain positive working relationships with costume character talent, external partners, vendors, and internal teams.
• Coordinate outreach, scheduling, and booking for character appearances across internal and external marketing needs.
• Create and share call sheets, run of show documents, appearance details, and guidelines with staff, partners, and talent.

Requirements

• Working knowledge of social media platforms, including Instagram and TikTok.
• Proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Outlook; experience with Basecamp and Airtable is a plus.
• Strong communication skills and confidence sharing ideas in meetings and with team members.
• A collaborative, team-first mindset and professionalism when working with internal and external partners.
• Excellent organization, prioritization, problem-solving, and multitasking skills in a fast-paced environment.
• Ability to manage multiple projects, meet tight deadlines, and stay nimble when plans change.
• Strong attention to detail; understanding that the little things matter.
• Willingness to travel up to 40% annually, including frequent travel and weekends as event needs require.
• Ability to lift, push, and pull up to 50 lbs.
• Ability to comply with company policies and complete other projects and duties as assigned.

Preferred

• 2+ years of experience in marketing, events, costumes, or a related area preferred.
• Experience with Basecamp and Airtable is a plus.
• English/Japanese bilingual skills are a plus.
• Enthusiasm for the Sanrio brand, Sanrio characters, fan culture, and pop culture is a big plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Company-paid Health insurance
• Life insurance
• Paid time off