Responsibilities

• Identify creative approaches to marketing challenges in support of Park’s outreach, admission, retention, and fundraising goals
• Create, manage, and implement comprehensive multi-media advertising campaigns in concert with the Director of Communications and Marketing. Platforms include digital, print, radio (commercial and public), podcasts, neighborhood newsletters, online school review sites, and more.
• Coordinate all-school multi-media buying, including negotiating rates for purchase of time/space with media sales representatives, negotiate high-value placements, and investigate new opportunities. Coordinate production and implementation of direct mail campaigns.
• Build and maintain relationships with news media and publication representatives.
• Responsible for creation and submission of online events to various electronic media outlets.
• Identify opportunities for on-site advertising placement at Baltimore-area venues that provide marketing exposure for Park
• Print and Digital Production
• Create, manage production, and support distribution of printed materials for the Communications office, Admission, Development, the Parents’ Association, the academic administration, and academic departments
• Establish relationships and negotiate contracts with vendors including print service providers, signage companies, and more
• Facilitate design, editing, revisions, and production for all annual admission materials used for solicitation of prospective families throughout the year

Requirements

• Strong interpersonal skills
• Strong analytical and problem solving skills
• Strong multi-tasking and prioritization skills
• Ability to work under pressure and meet deadlines
• Ability to work independently
• Attention to detail
• Proofreading and editing skills
• Experience with vendor relations and contract negotiations
• Experience with web based applications
• Working knowledge of online marketing tools, social media, and analytics

Benefits

• Park’s benefits include a 403(b) retirement plan with matching contributions, and medical, dental, and vision insurance for individuals and families.
• Health Savings Accounts and Flexible Spending Accounts are also available.
• Employees receive disability and parental leave, along with paid time off.
• Other resources include an Employee Assistance Program, a Computer Buying Program, and various wellness initiatives.
• Tuition Remission: Under current policy, employees who have been employed at Park full-time for two years are eligible to receive full tuition remission for their children who attend Park. (Employee children must meet the same standards for admission as all other applicants.) During the first two years of employment, employees may apply for Park’s need-based tuition assistance program.