Responsibilities

• Identify creative approaches to marketing challenges in support of Park’s outreach, admission, retention, and fundraising goals.
• Create, manage, and implement comprehensive multi-media advertising campaigns in concert with the Director of Communications and Marketing. Platforms include digital, print, radio (commercial and public), podcasts, neighborhood newsletters, online school review sites, and more.
• Coordinate all-school multi-media buying, including negotiating rates for purchase of time/space with media sales representatives, negotiate high-value placements, and investigate new opportunities. Coordinate production and implementation of direct mail campaigns.
• Build and maintain relationships with news media and publication representatives.
• Responsible for creation and submission of online events to various electronic media outlets.
• Identify opportunities for on-site advertising placement at Baltimore-area venues that provide marketing exposure for Park.
• Create, manage production, and support distribution of printed materials for the Communications office, Admission, Development, the Parents’ Association, the academic administration, and academic departments.
• Establish relationships and negotiate contracts with vendors including print service providers, signage companies, and more.
• Facilitate design, editing, revisions, and production for all annual admission materials used for solicitation of prospective families throughout the year.
• Manage schedule of communications and marketing initiatives — maintaining spreadsheet and disseminate among all members of the Communications team.

Requirements

• Strong interpersonal skills
• Strong analytical and problem solving skills
• Strong multi-tasking and prioritization skills
• Ability to work under pressure and meet deadlines
• Ability to work independently
• Attention to detail
• Proofreading and editing skills
• Experience with vendor relations and contract negotiations
• Experience with web based applications
• Working knowledge of online marketing tools, social media, and analytics

Benefits

• Park offers eligible employees a range of benefits, including a 403(b) retirement plan with employer matching contributions; medical, dental, and vision insurance for employees and their eligible dependents; Health Savings Accounts and Flexible Spending Accounts; disability and parental leave; and paid time off. An Employee Assistance Program and other wellness resources are available to all employees.