Responsibilities

• Communicate Metro Caring’s mission across digital channels to boost volunteerism, donations, and civic engagement
• Implement digital fundraising tactics to help meet revenue goals
• Partner with program teams to advance policy campaigns and civic participation
• Use ethical storytelling and Race Class Narrative to build support for the Right to Food movement
• Coordinate social media calendar and online engagement
• Create, write, schedule, and post content on Instagram, Facebook, LinkedIn, YouTube using Buffer
• Organize content schedule in Asana
• Capture photos/videos and conduct interviews with community members
• Evaluate and report on social media metrics and adjust strategy
• Respond to comments to foster engagement

Storytelling + Content Development

• Collaborate with staff to collect and share content

Digital Fundraising & Stewardship

• Design and build fundraising email campaigns that increase donations and steward relationships
• Track campaign effectiveness with UTM codes and tracking
• Maintain clean audience lists and segments
• Use variable fields to personalize emails
• Implement accessible email design best practices
• Promote digital fundraising campaigns on social media and web
• Share content, stories, quotes, and analytics for grant reports
• Create branded assets for multi-channel campaigns

Program & Event Marketing

• Edit and publish events for Metro Caring’s website calendar via WordPress
• Support program staff in creating materials for program marketing using Canva templates
• Implement marketing strategies for signature fundraising events
• Create materials for signature events and partner tools

Staff & Community Engagement

• Participate in All-Staff and Strategic Communications Committee meetings
• Engage with partner coalitions as assigned
• Attend program events to build relationships with community leaders
• Stay informed on best practices in communications and ethical storytelling