Communications & Marketing Coordinator

Responsibilities

• Implement a comprehensive communications strategy in collaboration with the Development Director to highlight seasonal themes, organizational goals, and impact stories.
• Craft engaging, informative newsletters that connect the community with our programs, CSA offerings, events, and farm updates.
• Create and execute targeted marketing campaigns to increase CSA membership retention and attract new members.
• Maintain and grow the farm's email marketing list, utilizing segmentation strategies to personalize outreach and fundraising appeals.
• Execute regular website updates, ensuring engaging and informative content and a user-friendly experience for customers, donors, and stakeholders.
• Design and produce visually compelling print and digital materials (ads, flyers, signage) to promote events, CSA programs, and farm initiatives.
• Write and distribute press releases to local and regional media outlets.
• Collaborate with the Administrative Manager to promote employment opportunities.
• Update digital profiles (Google, Yelp, TripAdvisor) to enhance the farm's online reputation and visibility.
• Lead social media strategy and execution, with guidance from the Development Director, creating engaging content, interacting with followers, and expanding reach.

Requirements

• Strong written and verbal communication skills, with the ability to tell compelling stories and convey complex ideas in an accessible way.
• Experience in digital marketing, social media management, email marketing, and website content management.
• Graphic design skills for creating marketing materials (experience with Canva or similar tools).
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build relationships with diverse audiences.
• Enthusiasm for sustainable agriculture, food systems, and community engagement.
• Experience using CRM systems (such as MailChimp,or similar) for customer outreach.
• Ability to work occasional evenings and weekends for events, including annual Pumpkin Festival in October.

Preferred

• Experience with nonprofit communications and fundraising.
• Familiarity with Google Analytics and data-driven marketing strategies.
• Background in event planning and community engagement.
• Photography and video production skills for digital content creation.

Benefits

• health insurance (premium 100% employer paid); paid holiday, sick, and parental leave; a 403(b) retirement plan with a 5% employer safe harbor match; 20% discount at our farmstand; 50% off summer camps for dependents; and access to an employee assistance program.