Communications & Marketing Analyst, Principal

Tacoma, WA

$106K/yr – $149K/yrSenior Level5+ years exp

Posted 7 weeks ago

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Job Summary

Own digital content across social and paid channels, coordinating messaging and speed to publish with cross‑department collaboration and executive counsel.

  • Own content creation, channel strategy, and social campaigns to deliver cohesive narratives across platforms.
  • Own data-driven optimization using GA and platform reports to guide crises, decisions, and ongoing improvements.

Job Description

  • Develops strategic and engaging digital content including effective management of social media campaigns (organic and paid).
  • Adapts communication strategy, style, tone, and approach to reach targeted audiences.
  • Collects, monitors, and analyzes data and metrics using web and social media tools such as Google Analytics, Hootsuite, and in-platform reports.
  • Edits and proofreads content to tailor messaging for each platform and audience.
  • Uses critical thinking and decision-making skills to meet competing deadlines.
  • Consults with departments about services, programs, and initiatives to prepare digital and strategic communications planning and implementation of communications deliverables, strategies, and evaluations; ensures cohesiveness and common messaging among communication plans and strategies (both internal and external).
  • Responds to emerging issues and emergencies; advises executives on social media strategies and responses.
  • Writes and edits digital, social, print, podcast and voice media content, coordinates production of collateral with graphic artists and other communications professionals.
  • Monitors, listens, and responds to conversations on across digital platforms.
  • Produces digital and video content through script writing, story generation, interviewing and researching topics.
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City of Tacoma

The CommunityTacoma is a mid-sized urban port city on the Puget Sound and the third largest city in the state of Washington State. It is a diverse, progressive international gateway to the Pacific Rim.Tacoma boasts the state's highest density of art and history museums and is home to a flourishing creative community of writers, artists, musicians, photographers, filmmakers, chefs, entrepreneurs, and small business owners who add their unique flair to the city's vibrant commercial landscape. A magnet for families looking for affordable housing options in the Puget Sound area, Tacoma also draws those who prefer to live in an urban downtown setting with competitively priced condos and apartments that feature panoramic mountain and water views.

Tacoma, Washington, USA
2K employees